Travel Industry Webinar
THE FULL JOURNEY
MARKETING APPROACH
Thursday 11.09.2025 | 2:30 PM EAT
Brought to you by:


Hans Rood, CEO Transcend Cruises
Liz Tapiwa, Hilton Nairobi
Andres O. Hayes, President Skål International 2026
Testimonials
Trusted by leaders
from various travel niches
Start reaching travelers in the first minute instead of the last
Trusted by global Skållegues

Do these challenges sound familiar?
Losing your margins to commissions and ad spend?
Build a lasting stream of demand instead of renting customers from OTAs.
We’ll show you how Full Journey Marketing lets you capture and keep travelers earlier, so every dollar you invest builds demand you own, not commissions for someone else.
Only reaching travelers in the last minute?
That’s when you’re forced to compete on price
We’ll show you how to shift from last-minute to first-minute marketing, so you reach the 97% who are still undecided, engage them early and replace transactions with long term, profitable demand.
Losing the travelers you inspired?
Someone else converts the demand you created.
We’ll show you how to stop paying to rent your audience. Every traveler you inspire becomes part of the global TravelNet Alliance, which you can tap into again and again for repeat revenue
Join the Alliance reshaping travel.
You’re not alone. Forward-thinking destinations, airlines, hotels, and operators already joined to take back control.
Trusted by global travel brands
Here Is How It Works
What you’ll discover on the call:
The Real Cost of Last-Minute Marketing
Learn how you stop funding your own competition
Whether it’s OTA commissions, rising ad costs, or platforms taking the biggest cut, the system keeps you trapped. We show you how you break out of spending to reach the same 3% of already-decided travelers, while your own money fuels the competition.

Reveal the ROI of First-Minute Marketing
Learn how to reach travelers where ROI is highest
At the inspiration stage, your message is cheaper, competition is zero, and every dollar creates new demand instead of chasing fixed demand.

Harness the Power of the Alliance
Grow faster together than alone
No single player can cover the full journey. The TravelNet Alliance connects destinations, hotels, airlines, attractions, and more, so everyone benefits from shared demand.

Access Demand Without the Headache
Discover a lead-gen marketplace with zero implementation
Plug in instantly. Every lead you contribute earns you credits to claim new, high-intent travelers, no complex setup, no tech burden.

The magic formula
Learn how to create a path around OTAs to direct bookings
No single player can cover the full journey. The TravelNet Alliance connects destinations, hotels, airlines, attractions, and more, so everyone benefits from shared demand.



















