Global Alliance for Travel Services

Build Direct Demand with the Power of the Entire Travel Industry

TravelNet connects hotels and resorts to a shared lead network built across every vertical of travel. Every guest you welcome fuels collective marketing reach across the Alliance. You capture consented leads, trade likely non-returners for inbound travelers planning your area, and grow direct demand through the strength of the entire travel ecosystem.

TravelNet links service brands to a shared, pre-intent audience across the whole travel ecosystem.

Join the Alliance
Join a live event

Global Alliance for Travel Services

Build Direct Demand with the Power of the Entire Travel Industry

TravelNet links service brands to a shared, pre-intent audience across the whole travel ecosystem. You capture consented leads before a destination is chosen, match into partner journeys at the right moment, and turn every traveler you touch into compounding reach across the Alliance.

Join a live event
Join the Alliance

Trusted by global travel brands

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The Future For Travel Services Is Collective

Travel is stronger when we grow together. The smartest service brands stop buying the same user twice, they pool reach, exchange intent, and grow on first-party data.

First-party data you control

The Alliance runs on consented, portable IDs. Capture once, nurture everywhere, email, app, CRM, without paying platforms to reach your own customers.

One Traveler, Shared Opportunity

Every capture by one member can become demand for another, connectivity unlocks insurance, city cards unlock attractions, cards unlock eSIM, routed by fit, not bids.

Smarter Marketing, Lower CAC

Contributions earn credits and audience access, so prospecting costs fall while your reach compounds across the network.

The Future For Travel Services Is Collective

Travel is stronger when we grow together. The smartest service brands stop buying the same user twice, they pool reach, exchange intent, and grow on first-party data.
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First-party data you control

The Alliance runs on consented, portable IDs. Capture once, nurture everywhere, email, app, CRM, without paying platforms to reach your own customers.

One Traveler,
Shared Opportunity

Every capture by one member can become demand for another, connectivity unlocks insurance, city cards unlock attractions, cards unlock eSIM, routed by fit, not bids.

Smarter Marketing,
Lower CAC

Contributions earn credits and audience access, so prospecting costs fall while your reach compounds across the network.

    Our Reviews

    What Alliance Members say

    Our Reviews

    What Alliance Members say

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    TravelNet has built incredible tools that finally make my clients’ budgets truly worthwhile!

    Eddy Brosse 
    Hospitality Consultant 
    President Skål International Thailand

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    TravelNet is the first platform that truly understands hospitality  it’s about people, feelings, and relationships.

    Liz Tapiwa 
    General Manager Hilton Garden Inn Nairobi 
    Past President Skål International Nairobi

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    I have great faith in this community-centric approach, and I'm certain it will shape the future of travel marketing.

    Hans Rood 
    Cruise Expert 
    CEO Transcend Cruises

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    This is the most innovative platform and approach I’ve seen in years. It’s redefining how our industry creates real value.

    Johan Van Schalkwyk 
    Proud Tourism and Destination Professional
    Commercial Officer Aquila Collection

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    TravelNet is addressing real challenges in our industry, and it will bring great visibility and success to everyone who uses it.

    Lars Von Der Wettern 
    Hospitality Consultant 
    CEO Singular Places

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    After 30 years in hospitality, I rarely come across something that truly changes the game. TravelNet did.

    Andres O. Hayes 
    CEO Airtifae Group 
    President Elect Skål International 2026

      Turn One-Time Purchases into Ongoing Demand

      You already touch the moments everyone else wants. The Alliance helps you capture, keep, and re-activate them across every touchpoint.
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      Capture at Every Moment

      Convert “lookers” and non-buyers on your site, app, or QR Code Touchpoints with TravelNet widgets, exit-intent popups, QR in packaging, and SDKs, all consent-first.

      Alliance Deals that drive opt-ins

      Launch irresistible lead magnets (e.g., free 2GB eSIM, instant lounge day-pass, bundled city perks). Partners embed your deal; you collect consented profiles.

      Plug & Play Integration

      No core-system rebuilds. Drop-in scripts, QR, and APIs connect to your CRM/CDP in days, compliant from minute one.
      See All Our Technologies

      Grow Further by
      Growing Together

      When most travelers won’t buy twice, TravelNet keeps that value alive. Shared reach turns single purchases into multi-brand demand.
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      Capture at Every Moment

      Convert “lookers” and non-buyers on your site, app, or QR Code Touchpoints with TravelNet widgets, exit-intent popups, QR in packaging, and SDKs, all consent-first.

      Alliance Deals that drive opt-ins

      Launch irresistible lead magnets (e.g., free 2GB eSIM, instant lounge day-pass, bundled city perks). Partners embed your deal; you collect consented profiles.

      Plug & Play Integration

      No core-system rebuilds. Drop-in scripts, QR, and APIs connect to your CRM/CDP in days, compliant from minute one.
        See All Our Technologies

        Grow Further by Growing Together

        When most travelers won’t buy twice, TravelNet keeps that value alive. Shared reach turns single purchases into multi-brand demand.

        Make non-converters valuable

        Anonymous non-buyers and one-time purchasers can be contributed to the Alliance pool, turning “lost” traffic into Network Equity for future reach.

        Earn Marketing
        Credits & Equity

        Every consented profile you add increases your Equity and refills your Credits. Spend Credits on targeting, placements, and sends, not bids and commissions.

        Gain Access to Matched Travelers

        TravelNet AI spots emotion-and-intent signals across the Alliance and returns high-fit travelers planning your lane, before partner checkouts even appear.

        Turn Otherwise Lost Visitors into New Ones.

        When 80% of visitors never return, TravelNet keeps their value alive. When attractions, destinations, and travel brands share reach, each ticket fuels the next visit, for everyone.

        Make non-converters valuable

        Anonymous non-buyers and one-time purchasers can be contributed to the Alliance pool, turning “lost” traffic into Network Equity for future reach.

        Earn Marketing
        Credits & Equity

        Every consented profile you add increases your Equity and refills your Credits. Spend Credits on targeting, placements, and sends, not bids and commissions.

        Gain Access to Matched Travelers

        TravelNet AI spots emotion-and-intent signals across the Alliance and returns high-fit travelers planning your lane, before partner checkouts even appear.
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          Recognized by the World Travel & Tourism Council

          WTTC Most Innovative Startup of the Year 2025
          TravelTech Startup Fest, Tourism Innovation Summit 

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          Awarded by the World Travel & Tourism Council 

          Recognized at the TravelTech Startup Fest during the Tourism Innovation Summit 2025, TravelNet received the WTTC Award for Most Innovative Startup of the Year for redefining how tourism businesses grow together.

          Make Your Marketing Self-Fund Itself

          Turn your earned Credits into real reach, audience access, placements,
          and sends you’d otherwise pay cash for

          Audience Access & Retargeting

          Use your Marketing Credits like a prepaid advertising balance, earned through your Alliance contributions. Each time you capture or share qualified travelers, your Marketing Equity grows.

          Featured Placements & Visibility Boosts

          Use Credits to secure top slots in Emotion-Based Discovery, Destination pages, and partner journeys where your product is contextually perfect.

          Push & Messaging Campaigns

          Send targeted push notifications and email journeys to high-fit travelers identified by TravelNet AI. Reach travelers before they book, before they even get to an OTA.

          Make Your Marketing
          Self-Fund Itself

          Turn your earned Credits into real reach, audience access, placements, and sends you’d otherwise pay cash for

          Audience Access & Retargeting

          Use your Marketing Credits like a prepaid advertising balance, earned through your Alliance contributions. Each time you capture or share qualified travelers, your Marketing Equity grows.

          Featured Placements & Visibility Boosts

          Use Credits to secure top slots in Emotion-Based Discovery, Destination pages, and partner journeys where your product is contextually perfect.

          Push & Messaging Campaigns

          Send targeted push notifications and email journeys to high-fit travelers identified by TravelNet AI. Reach travelers before they book, before they even get to an OTA.

            Make Every Ticket Fund the Next

            TravelNet turns your visitors into renewable marketing reach, so each sale lowers the cost of the next one.

            Commission-Free Conversions

            You own the traveler relationship. Every lead, booking, and re-engagement happens directly, no OTA fees, no bidding.

            Measurable ROI Dashboard

            Track captured leads, inbound matches, and cost savings against your current OTA spend. Watch your Marketing Equity compound each season.

            Continuous Growth Cycle

            Each booking refreshes your Credits and expands your share of the Alliance. The longer you’re in, the stronger your direct channel gets.

            Make Every Ticket Fund the Next

            TravelNet turns your visitors into renewable marketing reach, so each sale lowers the cost of the next one.

            Commission-Free Conversions

            You own the traveler relationship. Every lead, booking, and re-engagement happens directly, no OTA fees, no bidding.

            Measurable ROI Dashboard

            Track captured leads, inbound matches, and cost savings against your current OTA spend. Watch your Marketing Equity compound each season.

            Continuous Growth Cycle

            Each booking refreshes your Credits and expands your share of the Alliance. The longer you’re in, the stronger your direct channel gets.

              Why join an Alliance

              Because the most profitable attractions in travel don’t work alone, they grow through shared reach, shared loyalty, and shared data.

              +25 % Revenue Growth

              Star Alliance member airlines report up to 25 % higher annual revenue from shared routes, loyalty, and network connectivity.

              −76 % Acquisition Cost

              Marriott Bonvoy cut customer acquisition costs by 76 % through alliance-level data, loyalty integration, and cross-brand reach.

              60 % Direct Revenue Share

              Over 60 % of Marriott Bonvoy bookings now come directly through their own alliance ecosystem, not OTAs.

              +250 % Profit Lift

              Virtuoso tour-operator members report profit increases of up to 250 % after joining the global network and accessing shared clients.

              +34 % Higher Loyalty Spend

              Alliance travelers spend on average 34 % more per stay when their journey is connected across partners, airline, hotel, and experience.

              80 % Lower Marketing Waste

              Shared data eliminates duplicate targeting and ad overlap, cutting marketing waste by over 80 % versus isolated campaigns.

              1 Network, Unlimited Reach

              In travel, alliances turn competition into collaboration. Shared intent data delivers visibility a single brand could never buy alone.

              First-Party, Consent-Based Data

              You build and keep your own contact list. No algorithms, no auctions, just GDPR-clean, CRM-ready profiles.

              Zero Commission, Real Value

              Every booking through the Alliance goes direct to your engine. You keep 100 % of revenue, while the network funds your visibility.
                Join the Alliance
                Join a live event

                Join an Alliance
                That Pays You Back

                Every member adds value. Every member
                earns reach. Here is our pricing: 

                Travel Service Provider

                What you get
                Pre-intent lead capture & Alliance Lead Gen Deals
                TravelNet AI & Emotion Tech Lead Matching
                Boosted visibility, featured placements, and credibility badges
                Startup (1–5 emp.)
                €1,200 /year
                Apply now
                Growth (6–20 emp.)
                €4,900 /year
                Apply now
                Enterprise (21+ emp.)
                €10,000 /year
                Apply now
                What you get
                Pre-intent lead capture & Alliance Lead Gen Deals
                TravelNet AI & Emotion Tech Lead Matching
                Boosted visibility, featured placements, and credibility badges

                Everything included for Travel Service Providers

                Lead generation & capture

                Pre-Destination Choice Lead Capture
                Show up in the dreaming phase with irresistible perks (e.g. eSIMs, insurance, cards) and capture traveler leads before they even pick a destination.

                Shared Lead Pool access

                Tap into the Alliance-wide pool of qualified leads. As DMOs, hotels, and attractions capture travelers, your service is matched in to expand your reach.
                Destination-Wide Lead Gen Tools
                Be featured at airports, hotels, events, or attractions - converting everyday traveler touchpoints (like Wi-Fi logins or check-ins) into leads for your service.
                TravelNet Pass: Instant Perks on Arrival
                Attach your offers to the TravelNet Pass so perks activate the moment travelers arrive. IDs can be synced to your CRM for remarketing and loyalty campaigns.
                Alliance-Wide Deals & Campaigns
                Get included in TravelNet’s global campaigns and contests, ensuring your service is seen by millions of travelers in high-intent moments.
                Destination Deal slot
                Keep an always-on offer (e.g. “Free eSIM trial,” “Insurance perk,” or “City card bundle”) live in destinations to capture spontaneous demand year-round.
                Contest & Campaign Tie-Ins
                Your service becomes part of global TravelNet contests like Win Your Dream Trip, capturing massive lead volumes without running campaigns yourself.

                Lead Engine: Network Equity, Marketing Credits, Own List

                Network Equity (monthly reach you own)
                you earn monthly reach into qualified Alliance audiences based on the leads you contribute.
                Marketing Credits (spendable media)
                you earn credits with every contributed lead and use them to fund sends and placements.
                Own email list (any-time sends)
                Build a GDPR-clean list of global travelers you can reach directly at any time, independent of OTAs or algorithms.
                Lead Exchange (keep yours, trade for matches)
                Keep every lead you capture while you also exchange them ones for new travelers whose intent aligns with your product or market.
                Consent-first sharing
                you receive only consented fields; you stay GDPR-clean without extra legal work.

                Nurture & campaigns

                TravelNet AI Matching

                Run campaigns that match your service to travelers emotions and needs, from safety to connectivity to perks, at the exact moment they’re most receptive.
                (Soon) Creator Marketplace
                Partner with vetted creators who showcase your service in their journeys, paying only for real outcomes like sign-ups, engagement, or qualified leads.
                TravelNet Communication Suite
                Engage travelers directly through our commuication suite with reminders, perks, and loyalty offers, keeping your service visible before, during, and after every trip.

                Data & integrations

                (Soon) First-party profile graph

                See each traveler’s consent, preferences, and emotional-intent matches in one living profile. Build a compliant, data-rich graph of who uses your service and why.

                TravelNet ID (SSO)

                your team has one secure login across all TravelNet tools.

                Control, team & support

                Appearance optimizer

                you tune when/how you surface based on emotion and keyword analysis.

                TravelNet Connect (team access)

                get your team access to the best networking app for the travel industry

                Priority onboarding

                you get high-touch support through setup and personalisation opportunities

                Trusted by global travel brands

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