Global Alliance for Tour Guides

Build Direct Demand with the Power of the Entire Travel Industry

TravelNet connects hotels and resorts to a shared lead network built across every vertical of travel. Every guest you welcome fuels collective marketing reach across the Alliance. You capture consented leads, trade likely non-returners for inbound travelers planning your area, and grow direct demand through the strength of the entire travel ecosystem.

TravelNet connects tour operators to a shared lead network built across the entire travel ecosystem. Every traveler you host becomes renewable marketing equity.

Join the Alliance
Join a live event

Global Alliance for Tour Guides

Build Direct Demand with the Power of the Entire Travel Industry

TravelNet connects tour guides to a shared lead network built across the entire travel ecosystem. Every traveler you host becomes renewable marketing equity,  fueling direct, commission-free visibility and bookings for your next tours.

Join a live event
Join the Alliance

Trusted by global travel brands

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The Future For Tour Guides Is Collective

The smartest tour guides are done buying back demand every season. The next advantage comes from what we share, not what we sell.

Data You Own, Not Platforms.

The Alliance runs on first-party, consented traveler data. You keep full control of every lead, no intermediaries reselling your audience.

One Traveler, Shared Opportunity

Every traveler one member meets can become a customer for another. When tour guides, airlines, hotels, and attractions collaborate through an alliance, each guest can fuel the demand for everyone

Smarter Marketing, Lower Cost

Instead of paying for the same guest over and over, your reach compounds. Leads circulate inside the Alliance, credits refresh every month, and your CAC keeps falling.

The Future For Tour Guides Is Collective

The smartest tour guides are done buying back demand every season. The next advantage comes from what we share, not what we sell.
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Data You Own,
Not Platforms.

The Alliance runs on first-party, consented traveler data. You keep full control of every lead, no intermediaries reselling your audience.

One Traveler,
Shared Opportunity

Every traveler one member meets can become a customer for another. When tour guides, airlines, hotels, and attractions collaborate through an alliance, each guest can fuel the demand for everyone

Smarter Marketing,
Lower Cost

Instead of paying for the same guest over and over, your reach compounds. Leads circulate inside the Alliance, credits refresh every month, and your CAC keeps falling.

    Our Reviews

    What Alliance Members say

    Our Reviews

    What Alliance Members say

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    TravelNet has built incredible tools that finally make my clients’ budgets truly worthwhile!

    Eddy Brosse 
    Hospitality Consultant 
    President Skål International Thailand

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    TravelNet is the first platform that truly understands hospitality  it’s about people, feelings, and relationships.

    Liz Tapiwa 
    General Manager Hilton Garden Inn Nairobi 
    Past President Skål International Nairobi

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    I have great faith in this community-centric approach, and I'm certain it will shape the future of travel marketing.

    Hans Rood 
    Cruise Expert 
    CEO Transcend Cruises

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    This is the most innovative platform and approach I’ve seen in years. It’s redefining how our industry creates real value.

    Johan Van Schalkwyk 
    Proud Tourism and Destination Professional
    Commercial Officer Aquila Collection

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    TravelNet is addressing real challenges in our industry, and it will bring great visibility and success to everyone who uses it.

    Lars Von Der Wettern 
    Hospitality Consultant 
    CEO Singular Places

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    After 30 years in hospitality, I rarely come across something that truly changes the game. TravelNet did.

    Andres O. Hayes 
    CEO Airtifae Group 
    President Elect Skål International 2026

      Turn One-Time Guests
      into Ongoing Demand

      You already meet the travelers everyone else is chasing. The Alliance
      helps you capture and keep them, across every touchpoint.

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      Capture at Every Moment

      Use embeddable widgets, QR codes, and booking forms to turn every inquiry, itinerary, or quote into a qualified, consented lead.

      Instant Guest Perks

      Offer exclusive TravelNet Alliance perks like free eSIM data, attraction passes, and destination deals, all at no cost to you. Guests get more, you gain opt-ins.

      Plug & Play Integration

      No system migration or tech project. TravelNet integrates in minutes with your CRM or booking tools, compliant and live from day one.
      See All Our Technologies

      Turn One-Time Guests
      into Ongoing Demand

      You already meet the travelers everyone else is chasing. The Alliance helps you capture and keep them, across every touchpoint.
      Image

      Capture at Every Moment

      Use embeddable widgets, QR codes, and booking forms to turn every inquiry, itinerary, or quote into a qualified, consented lead.

      Instant Guest Perks

      Offer exclusive TravelNet Alliance perks like free eSIM data, attraction passes, and destination deals, all at no cost to you. Guests get more, you gain opt-ins.

      Plug & Play Integration

      No system migration or tech project. TravelNet integrates in minutes with your CRM or booking tools, compliant and live from day one.
        See All Our Technologies

        Turn Otherwise Lost Travelers into New Leads.

        99% of your guests never return, but their value doesn’t have to vanish. The Alliance transforms non-repeat travelers into collective visibility and bookings. Each guest fuels the next booking, for everyone.

         

        Recover Value from Every Guest

        Your non-returning guests are contributed anonymously to the Alliance pool, turning one-time visitors into network reach.

        Earn Marketing
        Credits & Equity

        Every consented lead you add increases your Marketing Equity and refills your Credits. These credits fund targeting, placements, and reach, not ad spend.

        Gain Access to Matched Travelers

        TravelNet AI analyzes intent signals across the Alliance and returns high-fit travelers planning your area, before OTAs even see them.

        Turn Otherwise Lost Travelers into New Leads.

        99% of your guests never return, but their value doesn’t have to vanish. The Alliance transforms non-repeat travelers into collective visibility and bookings. Each guest fuels the next booking, for everyone.

        Make your unused inventory valuable

        Your non-returning guests are contributed anonymously to the Alliance pool, turning one-time visitors into network reach.

        Earn Marketing
        Credits & Equity

        Every consented lead you add increases your Marketing Equity and refills your Credits. These credits fund targeting, placements, and reach, not ad spend.

        Gain Access to Matched Travelers

        TravelNet AI analyzes intent signals across the Alliance and returns high-fit travelers planning your area, before OTAs even see them.
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          Recognized by the World Travel & Tourism Council

          WTTC Most Innovative Startup of the Year 2025
          TravelTech Startup Fest, Tourism Innovation Summit 

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          Awarded by the World Travel & Tourism Council 

          Recognized at the TravelTech Startup Fest during the Tourism Innovation Summit 2025, TravelNet received the WTTC Award for Most Innovative Startup of the Year for redefining how tourism businesses grow together.

          Make Your Marketing Self-Fund Itself

          Turn your earned Credits into real marketing reach. Every action you take in the Alliance, every guest captured, every non-returner shared, grows your market equity

          Audience Access & Retargeting

          Use your Marketing Credits like a prepaid advertising balance, earned through your Alliance contributions. Each time you capture or share qualified travelers, your Marketing Equity grows.

          Featured Placements & Visibility Boosts

          Use your Credits to claim top visibility across the TravelNet ecosystem, in the Emotion-based Discovery feed, Destination pages, or Alliance partner campaigns.

          Push & Messaging Campaigns

          Send targeted push notifications and email journeys to high-fit travelers identified by TravelNet AI. Reach guests before they search, before they even get to an OTA.

          Make Your Marketing Self-Fund Itself

          Turn your earned Credits into real marketing reach. Every action you take in the Alliance, every guest captured, every non-returner shared, grows your market equity.

          Audience Access & Retargeting

          Use your Marketing Credits like a prepaid advertising balance, earned through your Alliance contributions. Each time you capture or share qualified travelers, your Marketing Equity grows.

          Featured Placements & Visibility Boosts

          Use your Credits to claim top visibility across the TravelNet ecosystem, in the Emotion-based Discovery feed, Destination pages, or Alliance partner campaigns.

          Push & Messaging Campaigns

          Send targeted push notifications and emails to matched travelers identified by TravelNet AI, reaching them when they’re open to inspiration, not comparison.

            Make Every Booking Fund the Next

            TravelNet turns your one-time guests into renewable visibility, so every tour lowers the cost of the next.

            Commission-Free Conversions

            You own the traveler relationship. Every lead, booking, and re-engagement happens directly, no OTA fees, no bidding.

            Measurable ROI Dashboard

            Track captured leads, inbound matches, and cost savings against your current OTA spend. Watch your Marketing Equity compound each season.

            Continuous Growth Cycle

            Each booking refreshes your Credits and expands your share of the Alliance. The longer you’re in, the stronger your direct channel gets.

            Make Every Booking Fund the Next

            TravelNet turns your guests into renewable marketing reach, so each booking lowers the cost of the next one.

            Commission-Free Conversions

            You own the traveler relationship. Every lead, booking, and re-engagement happens directly, no OTA fees, no bidding.

            Measurable ROI Dashboard

            Track captured leads, inbound matches, and cost savings against your current OTA spend. Watch your Marketing Equity compound each season.

            Continuous Growth Cycle

            Each booking refreshes your Credits and expands your share of the Alliance. The longer you’re in, the stronger your direct channel gets.

              Why join an Alliance

              Because the most profitable tour guides in travel don’t work alone, they grow through shared reach, shared loyalty, and shared data.

              +25 % Revenue Growth

              Star Alliance member airlines report up to 25 % higher annual revenue from shared routes, loyalty, and network connectivity.

              −76 % Acquisition Cost

              Marriott Bonvoy cut customer acquisition costs by 76 % through alliance-level data, loyalty integration, and cross-brand reach.

              60 % Direct Revenue Share

              Over 60 % of Marriott Bonvoy bookings now come directly through their own alliance ecosystem, not OTAs.

              +250 % Profit Lift

              Virtuoso tour-operator members report profit increases of up to 250 % after joining the global network and accessing shared clients.

              +34 % Higher Loyalty Spend

              Alliance travelers spend on average 34 % more per stay when their journey is connected across partners, airline, hotel, and experience.

              80 % Lower Marketing Waste

              Shared data eliminates duplicate targeting and ad overlap, cutting marketing waste by over 80 % versus isolated campaigns.

              1 Network, Unlimited Reach

              In travel, alliances turn competition into collaboration. Shared intent data delivers visibility a single brand could never buy alone.

              First-Party, Consent-Based Data

              You build and keep your own contact list. No algorithms, no auctions, just GDPR-clean, CRM-ready profiles.

              Zero Commission, Real Value

              Every booking through the Alliance goes direct to your engine. You keep 100 % of revenue, while the network funds your visibility.
                Join the Alliance
                Join a live event

                Join an Alliance
                That Pays You Back

                Every member adds value. Every member  earns reach. Here is our pricing: 

                Tour Guides

                What you get

                Pre-intent lead capture, Shared Lead Pool access & Alliance Lead Gen Deals

                TravelNet AI & Emotion Tech Lead Matching
                Tour Guides
                €99 /year
                Apply now
                What you get

                Pre-intent lead capture, Shared Lead Pool access & Alliance Lead Gen Deals

                TravelNet AI & Emotion Tech Lead Matching

                Everything included for Tour Guides

                Lead generation & capture

                Pre-intent lead capture
                you appear to travelers before destination lock-in; you get qualified leads earlier and cheaper.

                Shared Lead Pool access

                you get a steady flow of matched leads from the Alliance, proportionate to your contribution.
                Access to Lead generation Tools such as Ticketing & Lead Capture Widgets
                Transform every touchpoint of your experience into a sales and data opportunity. With TravelNet widgets, you can embed ticket-buying or lead-capture tools across your website,  and even during your experiences.
                (Soon) TravelNet Pass Instant Check-In
                One-tap/Scan capture and Check-In for TravelNet Pass holders; perks unlock on arrival.
                Access to TravelNet Alliance Deals
                Automatically attached partner perks (eSIMs, Win Your Dream Trip Contest, activities, transport) to create “irresistible lead gen offers” at key moments.
                Destination Deal slot
                Keep one always-on experience offer live to capture spontaneous demand.

                Lead Engine: Network Equity, Marketing Credits, Own List

                Network Equity (monthly reach you own)
                you earn monthly reach into qualified Alliance audiences based on the leads you contribute.
                Marketing Credits (spendable media)
                you earn credits with every contributed lead and use them to fund sends and placements.
                Own email list (any-time sends)
                you grow a first-party list you can email anytime, independent of the pool.
                Lead Exchange (keep yours, trade for matches)
                you keep every local lead and trade non-returners for travelers with a clear intent to visit you, your region or other nearby and similar experiences.
                Consent-first sharing
                you receive only consented fields; you stay GDPR-clean without extra legal work.

                Direct booking & conversion

                Direct link override
                we replace OTA paths with your direct booking links across all placements.
                Experience-Linked Landing Blocks
                Feature your experience alongside nearby activities, tours, or events to capture in-destination travelers already looking for things to do. 
                Offer & upsell builder
                Bundle your tickets with add-ons like transport, guided tours, or local perks. Create higher-value packages that drive incremental revenue while keeping your core admission price protected.

                Nurture & campaigns

                TravelNet AI Matching

                run emotional-intent-aware emails/messages to TravelNet AI matched Users that move them to book direct.
                Emotion-Based Targeting (Emotion Tech)
                Match your experience to what visitors are really searching for: for example awe, joy, family bonding, or adventure.
                (Soon) Creator Marketplace
                launch performance campaigns with vetted and matched creators while you pay for outcomes, not vanity.
                TravelNet Communication Suite
                Use our direct messaging communication suite to communicate with b2b partners or join user generated groups to engage with the community 

                Data & integrations

                (Soon) First-party profile graph

                you see consent, preferences, current emotional guest matches, and engagement in one place.

                CRM/PMS sync (no swap):

                you push profiles and intents easy via copy&paste to your systems, no CMS or ticketing system change. Direct Bookings are driven directly to your own internal booking engine.

                TravelNet ID (SSO)

                your team has one secure login across all TravelNet tools.

                Control, team & support

                Appearance optimizer

                you tune when/how you surface based on emotion and keyword analysis.

                TravelNet Connect (team access)

                get your team access to the best networking app for the travel industry

                Priority onboarding

                you get high-touch support through setup and personalisation opportunities

                Trusted by global travel brands

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