FAQs

All of it. That’s one of the big differences between TravelNet and most of the industry: everyone wants to sell to those who already know where they are going. We start early - in the inspiration phase - and stay with the traveler until the end of the trip and then bridge the gap until their next trip when everyone else drops them until they are ready again. That’s why customer acquisition is so expensive: no lead nurturing, everyone just competes for the “ready to book” travelers which is 3% of the audience at any given time. But people are open to inspiration 365 days a year. We equip our members to connect with travelers at every phase, we build an audience together and share the benefits.

The Travel Knowledge Graph is at the core of our platform. It is an ambitious and long term project that already covers millions of data points related to travel (destinations, experiences, human interests related to travel, landmarks, travel industry businesses, etc.) and we are constantly adding more. The end goal, which we are making steady progress towards, is to have a complete sum of all knowledge about everything related to travel. Once complete, the result will be a one of a kind “travel superbrain”. Imagine a superhuman who is a travel agent and local tour guide in one, and has a complete, human-like understanding of every square inch of our planet and can answer any travel related question, no matter how complex or unique. That is the TravelNet Travel Knowledge Graph.

AI travel planners like ChatGPT rely on scraped internet data, mixing facts with inaccuracies, often suggesting places that don’t exist or outdated recommendations. They’re biased toward popular spots and can’t uncover hidden gems. TravelNet’s Knowledge Graph is different, built on real, verified data and real-time updates, it offers accurate, personalized travel insights beyond the tourist traps.

Read our full answer to this question in our blog here!

Yes, this is possible on request, on an individual, case-to case basis for now. We may make this a permanent feature if there is enough demand for it. We believe that the hope that your customers won't find out about your competitors or compare you to them is not a realistic approach in today's always-online and connected internet reality, but if this is important to you, we understand and will support you.

You are not obliged to share any leads - it’s a benefit, not an obligation. However, when you use our lead generation tools, every new signup automatically goes to both the Alliance and to you. There is no function to generate leads ONLY for yourself - that would defeat the purpose of the shared lead generation concept. Knowing human nature, everyone would want to get access to the leads generated by others but no one would want to share their own. Of course you are free to generate your own leads and do whatever you want to do with them, just like before. The only requirement is that when you use the Alliance lead generation tools (where we provide the technology, the tools, and the incentives) those prospects invariably go to both places: to you and the shared lead pool.

We have a patent pending technology for identifying the emotional intent behind signals we receive (what people click on, watch, read, add to their bucket list, etc.). This has been surprisingly accurate, but of course it is not a hard science, as nothing around human emotions is. There I always a chance of misinterpretation. We can’t exclude this, and don’t believe there will ever be a “100% accurate” solution to this issue. But given that there is currently nothing that can identify these emotional intents to the degree we can, we are really happy with it and see it as much more useful than the alternative - having nothing at all and using old school and irrelevant signals like demographics.

We would be exaggerating if we would claim to have any best practice yet. We created multiple tools, fit for every channel we could think of, and will keep adding more, including listening to new ideas from our members. Instead of claiming to know what will work, we offer to work with you and find out together. We love testing, experimenting and finding new solutions. That’s why we are looking for early adopters as partners at this phase - best practices belong to a later, more established phase when the early innovators already built their first mover market advantage.

The most important principle is that the first goal is always lead generation. Not informing, not advertising, not selling. If you capture the audience with lead generation tools, you will have plenty of chances to do all that later. If you are too eager, too fast, to sell something, you will lose the chance of acquiring a potential lifetime customer. So all channels should be optimized for one goal: build your audience that you can reach repeatedly, and as close to free as possible. Of course if you do that as part of the Alliance, then you are double dipping, because every prospect is both yours to keep and also a ticket to reach another new prospect every month.

This takes out the urgency of “having to sell now” - you will literally have a lifetime to sell them something, and if you do that with a big enough crowd, there will ALWAYS be someone who is ready to buy now.

E.g. if you generate 160,000 leads in the Alliance, you will have a LIFETIME to convert 160,000 of them plus the ability to reach another 160,000 EVERY MONTHS.This is not a one time conversion. This is a lifetime of access to a huge audience. To put it in perspective, reaching 160,000 PAX per month means the ability to reach 9.6 MILLION people (160,000x12x5) in the first 5 years of your membership just based on the number of leads you added to the Alliance in the first year. If you do the math, there is absolutely no other way to do marketing that would give you anything even close to that reach and repeated opportunity to convert a highly targeted audience. What we can’t estimate yet is how good you will be at converting them, but that’s what we will find out together. Conversion optimization is one of my specialties, so we will surely be able to help you with it once we have enough leads to convert.

For the first 90 days, it would only make sense to look at the number of leads generated. The reason for the Lifetime Membership offer is that we acknowledge that your first few months will NOT create any significant contribution to your bottom line - these first months are about getting the lead generation started, and building the foundation of the shared lead pool together with us and the other members. You should expect to see new leads (not generated by you, but coming from the Alliance shared pool) in Q2 2026. Of course if you join us a year from now, you will de dropped into a huge and ready to go lead pool - but that’s not the case at the launch. Your first year of membership will be the lowest value as we are just starting. Your second year will be much more valuable due to the size of the lead pool and the new tools we will have by that time. That’s why we will have no more Lifetime Memberships at that point - the offer itself will be very different, joining a large and established network vs. working with us as a partner to start it up. So in this phase, our ideal member is the trailblazer, innovator, early adaptor - and we reward them with a Lifetime Membership that will never be available later. Actually, we wil increase our prices as the alliance grows (it will make sense since the value of the membership will keep growing with the economies of scale) but of course that won’t affect lifetime members.

For those where the customer arrives to you via any digital channel (landing page, email, messaging app, social media, etc.): No change

For the “manual” channels (phone, walk-ins): Yes, some changes will be needed to accommodate the fact that your prospects will arrive from a digital channel and they need to be directed into an “analogue” one.

Beyond this, you should keep doing whatever already works best for you, we will just feed prospects into your existing channels.

You should expect a return many times higher than the “usual”. Why? The Alliance’s way of sharing resources. If you create a contest alone, you will have to provide the prize, the logistics, the technology to run the contest AND you will have to pay 100% of the cost of promoting the contest. In contrast, the Alliance works by taking your contest where you offer the prize, we add the technology and logistics, and the Alliance promotes the contest, with every member promoting it to their own audience, in their own interest, since they acquire prospects and marketing credits by doing so. So not only the promition is free, the logistics and technology are paid for by your membership fee, but we are using “human” channels that are known to be much higer converting than advertising. The result is that the expenses are reduced to a fraction of what the contest would cost you to run on your own, and the conversion is going to be higher than on traditional marketing channels. If you add up those two, you can see that while it would be very hard to estimate the numbers (we will run the first one of these in January 2026) there is plenty of conceptual proof from generally known marketing wisdom that if you reduce your expenses and use higher converting channels, the ROI will be significantly higher.

If you are on the “sponsoring” end, i.e. offering the prize, then it’s a brand campaign and you will. be exposed to a large audience at no additional cost than the prize itself. And of course by promoting your own contest, you also get the benefit of signing up your own prospects with it plus the “double dipping” effect of the marketing credits. Added together, this provides an efficiency that is very rare in marketing.

The sponsors of the campaign do not directly receive the prospects who sign up, or marketing credits - those are reserved for those who promote the contest. However (and this is important) you will be featured as the sponsor of the campaign who provided the prize, and in this way, exposed to everyone who is interested in the campaign or the prize. Think of it as marketing that doesn’t feel like marketing: people want to read what they can WIN, they don’t feel like they are being sold, they have their guard down, so all the bragging and superlatives you can muster to describe the incredible experience they will have if they win the prize will be received by a receptive audience - who will see your website link right in the prize description. Since only one winner will get the trip for free, there will be all the others who have shown interest, and those become your target audience: you will be able to reach them using your marketing credits. So it is also a way to create a large, targeted audience inside the shared lead pool, because we will know who was interested in winning the trip, and statistically, a certain percentage of those people will be potential customers.

Our goal and function is to bring the leads to your doorstep, where you take over, with whatever approach you use to convert them, sell to them, etc. So from our side, success is measured in getting you qualified prospects. From your side, in selling to them. As you are already selling, you will have the chance to compare the quality of the leads you are getting from the Alliance with those you are getting from your other channels. We obviously don’t have control over what percentage you convert, but you will have these internal comparisons so YOU will know how well we are doing.

We didn’t define it in terms of monetary value, but as a concept: Give them the royal treatment. We are looking for a trip that you would take a visitng head of state on. What would you show them? What would be on the itinerary? That’s what we want to include, with high quality (4 star minimum) accommodations so we can rightfully call it an “all inclusive luxury trip”. We know that that is somewhat subjective but we trust our partners and members that they want to show their best side and offer something that is truly remarkable because that will get the best response and the most signups for the contest.

Everyone. We have no reason to be selective based on vertical, since everything is about travel, and travelers meet so many of us… that’s why the Alliance approach makes so much sense in the first place. We also include people and businesses usually not considered part of the industry (e.g. content creators and suppliers) so we cast an even wider net than the traditional concept of travel industry verticals.

That would be incredibly hard to achieve given that the latest statisics indicate a huge and constantly growing appetite for travel, not to mention that 99% of the planet is virtually unknown to most travelers. Travel only has an overcrowding effect on the “most popular” 1% of destinations, while almosr all the smaller DMOs we talk to constantly complain that they are priced out of marketing and advertising, and would be able to take on a LOT more visitors. So there is a lot of place to grow, and we are sure your destination itself has tons of places most tourists never heard of.

As far as “lead saturation” we will limit the promotional emails to a maximum of 1 per week per traveler, and since every marketing credit gives one company access to one traveler once a month, the math works out spam free and not in danger of overwhelming anyone.

You can use your marketing credits for targeted outreach, e.g. emails, in-app notification or contextual ads. We will provide targeting tools based on

- where the traveler is
- what destinations they seem to be interested in based on their activity
- what type of experiences they seem to be interested in based on their activity

You can target the travelers based on any combination of these parameters, e.g.

- traveler is in Canada
- they have shown interest in Punta Cana
- they have shown interest in a beach vacation

For prospects who match more than one company’s selected targeting parameters, we round robin them, evenly distributing them between our members. We will limit the number of messages received by each traveler to no more than 1 message a week, and after the one week, the distribution starts again, and this time, the next company who hasn’t reached that traveler yet, will get their chance.

You are not obliged to share any leads - it’s a benefit, not an obligation. However, when you use our lead generation tools, every new signup automatically goes to both the Alliance and to you. There is no function to generate leads ONLY for yourself - that would defeat the purpose of the shared lead generation concept. Knowing human nature, everyone would want to get access to the leads generated by others but no one would want to share their own. Of course you are free to generate your own leads and do whatever you want to do with them, just like before. The only requirement is that when you use the Alliance lead generation tools (where we provide the technology, the tools, and the incentives) those prospects invariably go to both places: to you and the shared lead pool.

Absolutely! We have this feature working in the background, but we are also working on an implementation that will allow access to this information for you directly. We developed a “Find out what your Traveler Personality is” specifically for this purpose. It is very useful as a sales and communication tool. It is currently in beta and still needs some refinement, we will release this for your use early to mid 2026.