Global Alliance for Destinations & Tourism Boards

Build Direct Demand with the Power of the Entire Travel Industry

TravelNet connects hotels and resorts to a shared lead network built across every vertical of travel. Every guest you welcome fuels collective marketing reach across the Alliance. You capture consented leads, trade likely non-returners for inbound travelers planning your area, and grow direct demand through the strength of the entire travel ecosystem.

TravelNet connects destinations to a shared traveler network built across every vertical of travel. Every visitor your partners welcome fuels collective marketing reach across the Alliance.

Join the Alliance
Book a demo

Global Alliance for Destinations & Tourism Boards

Build Direct Demand with the Power of the Entire Travel Industry

TravelNet connects destinations to a shared traveler network built across every vertical of travel. Every visitor your partners welcome fuels collective marketing reach across the Alliance. You capture consented leads, see emotional-intent data across all traveler touchpoints, and grow sustainable tourism through shared visibility and data ownership.

Book a demo
Join the Alliance

Trusted by global travel brands

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The Future For Destination Marketing Is Collective

Tourism grows stronger when we grow together. The smartest destinations already share reach instead of buying it back.

Data You Own, Not Rent

The Alliance runs on first-party, consented data. You finally know who your travelers are, and why they choose you, without relying on third-party platforms or OTA reports

One Traveler, Shared Opportunity

Every traveler one member meets can become a customer for another. When airlines, hotels, and attractions collaborate through an Alliance, each visitor fuels the next booking, across the entire destination ecosystem.

Smarter Marketing, Lower Cost

Instead of paying for the same audience every season, your reach compounds. Leads circulate inside the Alliance and your cost per acquisition keeps falling.

The Future For Destination Marketing Is Collective

Tourism grows stronger when we grow together. The smartest destinations already share reach instead of buying it back.
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Data You Own, Not Rent

The Alliance runs on first-party, consented data. You finally know who your travelers are, and why they choose you, without relying on third-party platforms or OTA reports

One Traveler,
Shared Opportunity

Every traveler one member meets can become a customer for another. When airlines, hotels, and attractions collaborate through an Alliance, each visitor fuels the next booking, across the entire destination ecosystem.

Smarter Marketing,
Lower CAC

Contributions earn credits and audience access, so prospecting costs fall while your reach compounds across the network.

    Our Reviews

    What Alliance Members say

    Our Reviews

    What Alliance Members say

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    TravelNet has built incredible tools that finally make my clients’ budgets truly worthwhile!

    Eddy Brosse 
    Hospitality Consultant 
    President Skål International Thailand

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    TravelNet is the first platform that truly understands hospitality  it’s about people, feelings, and relationships.

    Liz Tapiwa 
    General Manager Hilton Garden Inn Nairobi 
    Past President Skål International Nairobi

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    I have great faith in this community-centric approach, and I'm certain it will shape the future of travel marketing.

    Hans Rood 
    Cruise Expert 
    CEO Transcend Cruises

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    This is the most innovative platform and approach I’ve seen in years. It’s redefining how our industry creates real value.

    Johan Van Schalkwyk 
    Proud Tourism and Destination Professional
    Commercial Officer Aquila Collection

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    TravelNet is addressing real challenges in our industry, and it will bring great visibility and success to everyone who uses it.

    Lars Von Der Wettern 
    Hospitality Consultant 
    CEO Singular Places

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    After 30 years in hospitality, I rarely come across something that truly changes the game. TravelNet did.

    Andres O. Hayes 
    CEO Airtifae Group 
    President Elect Skål International 2026

      Turn Visitors Into Ongoing Demand

      You already inspire the travelers everyone else is chasing. The Alliance helps you capture and understand them, across every touchpoint in and towards getting to your destination
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      Capture at Every Moment

      From your website to your visitor center, airport, or event QR, every local touchpoint becomes a lead generator. Travelers sign in once; you gain verified, consented contacts.

      Instant Visitor Perks

      Offer Alliance perks like free eSIM data, attraction passes, or city card deal, all at no cost to you. Travelers get more value; you gain opt-ins and trackable engagement.

      Plug & Play Integration

      No complex IT project. TravelNet connects easily with your existing website, campaign tools, or digital touchpoints. Live in days, compliant from minute one.
      See All Our Technologies

      Turn Visitors Into
      Ongoing Demand

      You already inspire the travelers everyone else is chasing. The Alliance helps you capture and understand them, across every touchpoint in and towards getting to your destination
      Image

      Capture at Every Moment

      From your website to your visitor center, airport, or event QR, every local touchpoint becomes a lead generator. Travelers sign in once; you gain verified, consented contacts.

      Instant Visitor Perks

      Offer Alliance perks like free eSIM data, attraction passes, or city card deal, all at no cost to you. Travelers get more value; you gain opt-ins and trackable engagement.

      Plug & Play Integration

      No complex IT project. TravelNet connects easily with your existing website, campaign tools, or digital touchpoints. Live in days, compliant from minute one.
        See All Our Technologies

        Grow Further by Growing Together

        When 80% of visitors never return, TravelNet keeps that value alive. When destinations, hotels, and experiences share reach, each visitor fuels the next journey, for everyone.

        Make Your Lost Traffic Valuable

        Your non-returning visitors and unbooked web traffic are contributed anonymously to the Alliance pool, turning lost interest into new inbound reach.

        Earn Marketing
        Credits & Equity

        Every traveler you capture increases your Marketing Equity and refills your Credits. Those Credits fund placements, visibility, and data access, not ad spend.

        Gain Access to Matched Travelers

        TravelNet AI analyzes intent signals across the Alliance and returns high-fit travelers planning your region, before OTAs even see them.

        Turn Otherwise Lost Visitors into New Ones.

        When 80% of visitors never return, TravelNet keeps their value alive. When attractions, destinations, and travel brands share reach, each ticket fuels the next visit, for everyone.

        Make Your Lost Traffic Valuable

        Your non-returning visitors and unbooked web traffic are contributed anonymously to the Alliance pool, turning lost interest into new inbound reach.

        Earn Marketing
        Credits & Equity

        Every traveler you capture increases your Marketing Equity and refills your Credits. Those Credits fund placements, visibility, and data access, not ad spend.

        Gain Access to Matched Travelers

        TravelNet AI analyzes intent signals across the Alliance and returns high-fit travelers planning your region, before OTAs even see them.
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          Recognized by the World Travel & Tourism Council

          WTTC Most Innovative Startup of the Year 2025
          TravelTech Startup Fest, Tourism Innovation Summit 

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          Awarded by the World Travel & Tourism Council 

          Recognized at the TravelTech Startup Fest during the Tourism Innovation Summit 2025, TravelNet received the WTTC Award for Most Innovative Startup of the Year for redefining how tourism businesses grow together.

          Make Your Marketing Self-Fund Itself

          Turn your earned Credits into real marketing reach. Every traveler captured or shared expands your Marketing Equity and your destination’s voice.

          Audience Access & Retargeting

          Use your Marketing Credits like a prepaid advertising balance, earned through your Alliance contributions. Reach travelers who match your destination’s emotional profile, not just demographics.

          Featured Placements & Visibility Boosts

          Use Credits to claim top visibility in the TravelNet ecosystem, from Emotion-based Discovery Feeds to global Alliance campaigns.

          Push & Messaging Campaigns

          Send targeted email or push notifications to travelers identified by TravelNet AI. Reach them before they even start searching, at a fraction of OTA cost.

          Make Your Marketing
          Self-Fund Itself

          Turn your earned Credits into real marketing reach. Every traveler captured or shared expands your Marketing Equity and your destination’s voice.

          Audience Access & Retargeting

          Use your Marketing Credits like a prepaid advertising balance, earned through your Alliance contributions. Reach travelers who match your destination’s emotional profile, not just demographics.

          Featured Placements & Visibility Boosts

          Use Credits to claim top visibility in the TravelNet ecosystem, from Emotion-based Discovery Feeds to global Alliance campaigns.

          Push & Messaging Campaigns

          Send targeted email or push notifications to travelers identified by TravelNet AI. Reach them before they even start searching, at a fraction of OTA cost.

            Destination Intelligence & Emotional Data

            TravelNet turns your visitors into renewable marketing reach, so each sale lowers the cost of the next one.

            Alliance Analytics View

            Understand your entire visitor economy in one place. From hotels to attractions, every local partner’s traffic and lead data is aggregated anonymously, revealing when, how, and why travelers flow through your destination.

            EmotionTech™ Dashboard

            See what drives traveler decisions, in real time. Access first-party emotional-intent data that shows how people feel about your destination before they book. Track motivations and align campaigns accordingly.

            Intent Prediction Feed

            Anticipate demand before it appears in search. TravelNet AI detects early intent signals across the Alliance network, so you can identify new markets, plan campaigns, and invest ahead of global trends.

            Destination Intelligence & Emotional Data

            Finally understand why travelers choose you, and turn insight into action across your entire destination.

            EmotionTech™ Dashboard

            See what drives traveler decisions, in real time. Access first-party emotional-intent data that shows how people feel about your destination before they book. Track motivations like adventure, connection, or freedom and align campaigns accordingly.

            Alliance Analytics View

            Understand your entire visitor economy in one place. From hotels to attractions, every local partner’s traffic and lead data is aggregated anonymously, revealing when, how, and why travelers flow through your destination.

            Intent Prediction Feed

            Anticipate demand before it appears in search. TravelNet AI detects early intent signals across the Alliance network, so you can identify new markets, plan campaigns, and invest ahead of global trends.

              Make Every Visit Fund the Next

              TravelNet turns your visitors into renewable marketing reach, so each campaign funds the next one.

              Commission-Free Conversions

              You own your leads. No commissions, no middlemen, no reselling of your audience.

              Measurable ROI Dashboard

              Track captured leads, inbound matches, and reach growth and compare your marketing ROI directly against OTA fees.

              Continuous Growth Cycle

              Every captured visitor refreshes your Credits and expands your share of the Alliance. The longer you’re in, the stronger your reach becomes.

              Make Every Visit Fund the Next

              TravelNet turns your visitors into renewable marketing reach, so each campaign funds the next one.

              Commission-Free Conversions

              You own your leads. No commissions, no middlemen, no reselling of your audience.

              Measurable ROI Dashboard

              Track captured leads, inbound matches, and reach growth, and compare your marketing ROI directly against OTA fees.

              Continuous Growth Cycle

              Every captured visitor refreshes your Credits and expands your share of the Alliance. The longer you’re in, the stronger your reach becomes.

                Why join an Alliance

                Because the most profitable attractions in travel don’t work alone, they grow through shared reach, shared loyalty, and shared data.

                +25 % Revenue Growth

                Star Alliance member airlines report up to 25 % higher annual revenue from shared routes, loyalty, and network connectivity.

                −76 % Acquisition Cost

                Marriott Bonvoy cut customer acquisition costs by 76 % through alliance-level data, loyalty integration, and cross-brand reach.

                60 % Direct Revenue Share

                Over 60 % of Marriott Bonvoy bookings now come directly through their own alliance ecosystem, not OTAs.

                +250 % Profit Lift

                Virtuoso tour-operator members report profit increases of up to 250 % after joining the global network and accessing shared clients.

                +34 % Higher Loyalty Spend

                Alliance travelers spend on average 34 % more per stay when their journey is connected across partners, airline, hotel, and experience.

                80 % Lower Marketing Waste

                Shared data eliminates duplicate targeting and ad overlap, cutting marketing waste by over 80 % versus isolated campaigns.

                1 Network, Unlimited Reach

                In travel, alliances turn competition into collaboration. Shared intent data delivers visibility a single brand could never buy alone.

                First-Party, Consent-Based Data

                You build and keep your own contact list. No algorithms, no auctions, just GDPR-clean, CRM-ready profiles.

                Zero Commission, Real Value

                Every booking through the Alliance goes direct to your engine. You keep 100 % of revenue, while the network funds your visibility.
                  Join the Alliance
                  Book a demo

                  The ‘Win Your Dream Trip’ Campaign

                  A global campaign turning traveler dreams into real data and putting your destination in front of millions of intent-matched travelers.

                  Continuous Traveler Flow

                  Every Dream Trip entry feeds new, qualified travelers into the TravelNet ecosystem, matched to destinations by emotional intent. Your destination gains continuous, organic exposure as new participants join daily.

                  Automatic Exposure for Members

                  Your destination appears dynamically inside the campaign journey, shown to travelers whose emotions align with your story. No extra ad spend, no manual setup: visibility happens automatically.

                  Sponsorship for Maximum Reach

                  Sponsor a Dream Trip to gain premium visibility and early traveler data. Reach a global audience of millions at nearly zero costs to you. 
                  Apply for a Dream Trip

                  The ‘Win Your Dream Trip’ Campaign

                  A global campaign turning traveler dreams into real data and putting your destination in front of millions of intent-matched travelers.

                  Continuous Traveler Flow

                  Your destination appears dynamically inside the campaign journey, shown to travelers whose emotions align with your story. No extra ad spend, no manual setup: visibility happens automatically.

                  Automatic Exposure for Members

                  Every Dream Trip entry feeds new, qualified travelers into the TravelNet ecosystem, matched to destinations by emotional intent. Your destination gains continuous, organic exposure as new participants join daily.

                  Sponsorship for Maximum Reach

                  Sponsor a Dream Trip to gain premium visibility and early traveler data. Reach a global audience of millions at nearly zero costs to you. 

                    Join an Alliance
                    That Pays You Back

                    Every member adds value. Every member
                    earns reach. Here is our pricing: 

                    Destinations

                    What you get
                    Pre-intent lead capture & Alliance Lead Gen Deals
                    TravelNet AI & Emotion Tech Lead Matching
                    Shared Lead Pool access
                    Local (<500K visitors/year)
                    €2,400 /year
                    Apply now
                    Regional (500K–5M visitors/year)
                    €7,500 /year
                    Apply now
                    National (5M+ visitors/year)
                    €15,000 /year
                    Apply now
                    What you get
                    Pre-intent lead capture & Alliance Lead Gen Deals
                    TravelNet AI & Emotion Tech Lead Matching
                    Shared Lead Pool access

                    Everything included for Destinations

                    Lead generation & capture

                    Pre‑destination‑choice lead capture

                    Own the dreaming phase: show up before travelers lock in a destination and capture consented emails/IDs earlier—at a lower CAC than OTA‑driven traffic.

                    Shared Lead Pool access
                    You and your local partners (hotels, attractions, events) contribute qualified leads, and receive matched leads for your priority segments in proportion to the pool you grow (under DMO rules and data standards)
                    Access to Destination‑wide Lead Gen Tools 
                    Deploy scan/tap widgets at e.g. at the irport Wi‑Fi, visitor centers, hotels, museums, venues and events to convert arrivals and local foot traffic into consented leads tied to traveler intent and matching lead gen magnet deals.

                    TravelNet Pass: Instant Check‑In & Perks

                    One‑tap/scan registration for pass holders across the destination; DMO‑defined perks unlock on arrival; IDs sync to your CRM for nurture, repeat‑visit campaigns, and co‑op marketing.

                    Access to TravelNet Alliance Deals
                    Automatically attached partner perks (eSIMs, Win Your Dream Trip Contest, activities, transport) to create “irresistible lead gen offers” at key moments.
                    Destination Deal slot
                    Keep one always‑on stay+experience (or “city card + partner perk”) live to catch spontaneous demand, push shoulder‑season, and A/B test offers without rebuilding campaigns.

                    Lead Engine: Network Equity, Marketing Credits, Own List

                    Network Equity (monthly reach you own)
                    you earn monthly reach into qualified Alliance audiences based on the leads you contribute.
                    Marketing Credits (spendable media)
                    you earn credits with every contributed lead and use them to fund sends and placements.
                    Own email list (any-time sends)

                    DMOs build an owned audience of travelers and locals they can reach directly, independent of OTAs or social algorithms.

                    Lead Exchange (keep yours, trade for matches)
                    you keep every local lead and trade non-returners for travelers with a clear intent to visit you, your region or a nearby experience.
                    Consent-first sharing
                    you receive only consented fields; you stay GDPR-clean without extra legal work.

                    Nurture & campaigns

                    TravelNet AI Matching

                    run emotional-intent-aware campaigns across your destination audience; show travelers the experiences and stories that match their personal intent and move them to choose your destination.

                    (Soon) Creator Marketplace

                    launch destination campaigns with vetted creators who are matched to your target visitor profiles; pay for real outcomes (visits, engagement, leads), not vanity metrics.

                    TravelNet Communication Suite

                    use our direct messaging suite to connect with travelers, locals, and partners across your ecosystem; nurture community engagement and keep destination conversations alive year-round.

                    Data & integrations

                    (Soon) First-party profile graph

                    see traveler consent, preferences, emotional-intent matches, and engagement in one unified profile graph. Your DMO finally has a living database of who chooses your destination and why.

                    (Soon) Destination Intelligence Dashboard

                    track traffic and leads across all your local partners; understand when, how, and why travelers select your destination using TravelNet AI + Emotion Tech. No system swap required: insights flow back into your DMO dashboards.

                    TravelNet ID (SSO)

                    your team has one secure login across all TravelNet tools.

                    Control, team & support

                    Appearance optimizer

                    you tune when/how you surface based on emotion and keyword analysis.

                    TravelNet Connect (team access)

                    get your team access to the best networking app for the travel industry

                    Priority onboarding

                    you get high-touch support through setup and personalisation opportunities

                    Trusted by global travel brands

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