Put your destination on the map of every traveler it's actually for.
Almost every destination on Earth is one travelers have never heard of. We're a global alliance built to change that, reaching the right traveler in the dreaming phase, long before they've defaulted to Paris. No commissions. An audience that compounds for as long as you're in.
Trusted by global travel brands
Your destination isn't the problem.
Being found is.
The same handful of places absorb most of the world's travel. Not because they're better, but because they're the only ones people are exposed to. Everything else, including yours, is invisible until a traveler stumbles on it. Three reasons it stays that way.
01
A handful of destinations get all the demand
Paris, Bali, Dubai, New York. The same names show up in every list, every search, every algorithm. Travelers default to them because they're the only ones they know, not because they're better.
02
"Beautiful, friendly, affordable" sells to nobody
Every destination markets itself with the same five adjectives. Generic positioning lands with no-one in particular. The destination chasing quiet-culture seekers keeps getting party-beach bookings, and the disappointed reviews that follow.
03
You can't reach travelers before they've picked
3% of travelers are ready to book at any moment. OTAs and ad platforms fight over them, expensively. The other 97%, the ones still dreaming, the only ones who can still be persuaded, nobody can afford to reach.
The industry always ask where.
We ask why.
Same age, same country, same income, completely different travelers. Demographics never could have told you that. EmotionTech is the technology underneath everything we do: a map of human emotional intent in travel, applied to both sides of the marketplace. Travelers profiled on it. Destinations profiled on it. A match isn't a guess. It's a recognition.
40
Emotional intents · awe, freedom, mastery, belonging…
12
Preference axes · pace, crowd tolerance, novelty, budget…
81
Travel DNA personality types
200M+
Possible profile combinations · each one unique
Your destination's emotional fingerprint, finally decoded.
A 100,000-traveler perception study takes 18 months, costs a fortune and arrives so late it's already out of date. Destination DNA delivers the same answer in days. Our team profiles your entire experience catalogue against EmotionTech, every site, every tour, every signature moment and hands you a strategic report nobody else in the world has on your destination.
A
Your emotional personality. The one or two feelings your destination triggers better than anyone. The thing that belongs on the front of every campaign.
B
The Travel DNA types you naturally win. Out of 81 traveller personality types, the ones who'd love your destination and tell their friends. Stop spending budget on the rest.
C
How you stand apart from competitors. Side-by-side, axis by axis, against the destinations you keep losing to. Specific. Not "we're more authentic".
D
The unowned ground. Emotional intents your destination could deliver but nobody nearby owns. The blueprint for the next year of content and product investment.
Three steps. From invisible to chosen
Once your Destination DNA exists, the rest is the alliance doing the work, putting your destination in front of travelers who'd never have considered it, in the only moment they're still open to being persuaded.
01
Capture
Use the alliance's lead-gen tools at every touchpoint you already have: a QR code at the airport welcome desk, a widget on your destination website, the Win Your Dream Trip giveaway. Every traveler who signs up earns you one Marketing Credit. Credits refresh every month.
02
Match
Your Destination DNA sits on the same emotional map every alliance traveler sits on. When their fingerprint resonates with yours: by feeling, by country, by the moment they're considering a trip, they enter your matched audience. The global pool, grows every month.
03
Convert
Spend your credits on campaigns that put your destination in front of matched dreamers worldwide: in their email, on their phone, in the app, as a tile in their feed. Travelers who'd never have searched for you discover you. The bookings that follow go direct to your local businesses.
No one builds an alliance alone.
These are the people who believed first.
Awarded Most Innovative Startup of the Year by the World Travel & Tourism Council.
Presented at the Tourism Innovation Summit during the TravelTech Startup Fest, the World Travel & Tourism Council recognized our technology and business model as most innovative in global travel 2025.
A demand engine that grows with every guest you already meet.
Five concrete things change the day you join. None of them require a new system, a new vendor, or a single extra hire.
REACH THEM BEFORE THEY PICK PARIS
97%
of travelers are still dreaming
Be in front of travelers before they've decided where to go.
Only 3% of travelers are actually ready to book at any moment. OTAs and ad platforms fight over that 3%, that's why ads are so expensive and why you keep losing to the same handful of cities. We reach the other 97%, when they're still dreaming. That's the only moment a new destination can actually be picked. No bidding war.
OWNERSHIP
Every visitor on your DMO's own list, with consent.
Every sign-up is GDPR-compliant and lands on your own contact list. Email them whenever you want, next-season campaigns, off-peak specials, new festivals, without going through us. The alliance pool sits on top of your list, not in place of it.
guest@example.com
consent
GDPR ✓
Travel DNA
A Curious Explorer
Destination
eSIM Airport QR
FOUND THROUGH RESONANCE, NOT SEARCH RANK
Show up when travelers are looking somewhere else entirely.
Phenomena indexing connects destinations across the planet by what they actually deliver, not by which one is more famous. A traveler dreaming about the Northern Lights in Iceland sees bioluminescent kayaking in Puerto Rico. A traveler looking at temples in Kyoto sees a quiet weaving village in Guatemala. Same emotional intent, different country.
Northern Lights, Iceland
→ PHENOMENON MATCH
Bioluminescent kayak, Puerto Rico
→ SAME EMOTIONAL INTENT
Your destination
→ SURFACES IN THE SAME FEED
IT KEEPS WORKING
Every visitor earns a credit. Every month.
Sign up 5,000 visitors at the airport over one season. We put your destination in front of 60,000 matched dreamers over the next year. 300,000 over five years, including the shoulder months your competitors don't show up for.
This month
+ 5,000 reach
This month
+ 5,000 reach
This month
+ 5,000 reach
TAREGTING
Match by feeling, place, and timing.
Travel DNA reads what travelers actually want from a trip, 40 feelings, 12 ways to travel, 81 personality types. 200M+ possible profiles. Your destination gets matched with the people it's truly for, not the people who'd write a disappointed review.
LEAD-GEN KIT
Plug & Play Lead Gen Tools
QR codes, website widgets, free 2GB GigSky eSIM, Guatemala Dream Trip contest, Travel DNA Quiz. All ready on day one. All earning you credits.
Run a global awareness campaign. Sponsor only the trip.Â
A single Win Your Dream Trip campaign with TravelNet puts your destination in front of millions of travelers, generates a consented audience of dreamers, and turns every non-winner into someone you can keep marketing to for years. The only thing it costs you is the trip itself.
01
You provide the prize. One all-expense-paid trip: the royal-treatment version of your destination. The trip you'd organise for a visiting head of state. 4-star minimum, the best experiences you have.Â
02
We provide everything else. The campaign technology, the certified random selection, the landing page, the entry mechanics, the legal compliance, the email infrastructure, the analytics. Built and operated by us, included in your membership.
03
The whole alliance promotes it. Every member's audience, every member's QR codes, every member's social channels. The 2026 Guatemala Dream Trip launches with the Ministry of Tourism of Guatemala and 3M+ traveler reach across strategic partners.
04
Every entrant becomes your audience. Only one person wins. Everyone else self-selected as someone who wants a trip to your destination and now they're consented Alliance leads you can keep reaching, every month.
TRADITIONAL DESTINATION CAMPAIGN
Run an awareness campaign the old way
€250K
typical mid-sized DMO annual ad budget
Cold reach, mostly to the wrong travelers
You pay for impressions whether anyone cares or no
Audience evaporates the moment the campaign ends
Generic creative, generic targeting, generic results
Reach resets to zero next year
DREAM TRIP WITH THE ALLIANCE
Run the campaign as a Founding Partner
~$20K
just the trip itself
The whole alliance promotes it
Every entrant is a self-selected, consented lead
Non-winners stay in the pool, reachable every month
The matching engine routes them to your local businesses
The winner goes home and tells the world, for free
When the destination wins,
every business in it wins too.
A destination doesn't make money. The hotels, tour operators, attractions, restaurants and experiences in it do. The alliance is built so awareness for the destination becomes direct revenue for the businesses inside it, automatically, with no commission ever taken on a single booking.
Local tour guides
Individual guides join for €99/year and show up in the matched experience feed. Bookings come direct over WhatsApp or email.
Airlines into the destination
Regional carriers join the alliance and ride along when their destination is matched. Demand is generated before route decisions are made.
Travel agencies
Local agencies use the alliance's matching to book the right traveller into the right corner of the destination, instead of selling the same packaged tour to everybody.
Content creators & bloggers
Free to join. Their stories about your destination feed the matching engine and route dreamers straight to your local businesses.
Hotels & Resorts
Matched travellers book direct on the hotel's own engine. Zero commission. Hotels turn the OTA tax into a real margin again.
Tour Operators & DMCs
Itineraries get matched to the personality of the traveller. The right tour shows up for the right person, before they've picked the country.
Attractions & Experiences
Small workshops, hidden caves, traditional crafts. Found by travellers looking for that exact feeling, even if they were looking at Japan ten minutes earlier.
Restaurants & Bars
The local food and drink scene becomes part of the destination's emotional pitch, not an afterthought on TripAdvisor.
One annual fee.
Everything included.
The price depends on your team size. Every plan includes the full Alliance: the sign-up tools, Travel DNA matching, the four delivery channels, and the Admin Dashboard. No per-booking fee. No per-traveler fee. No upsells.
LOCAL · < 500K VISITORS / YEAR
Local Destination
Smaller and emerging destinations, municipal tourism offices, regional gems, lesser-known islands & valleys.
€2,400
/year
All sign-up tools, four delivery channels
Destination DNA
Marketing Credits refresh every month
Win Your Dream Trip campaign infrastructure included
REGIONAL · 500K–5M VISITORS / YEAR
Regional Destination
Regional tourism boards, state and provincial DMOs, established mid-size destinations.
€7,500
/year
All sign-up tools, four delivery channels
Destination DNA
Marketing Credits refresh every month
Win Your Dream Trip campaign infrastructure included
NATIONAL · 5M+ VISITORS / YEAR
National Destination
National tourism organisations, ministries of tourism, country-level DMOs.
€15,000
/year
All sign-up tools, four delivery channels
Destination DNA
Marketing Credits refresh every month
Win Your Dream Trip campaign infrastructure included
Every tier includes the full platform. Pricing scales with property size because larger properties have more touchpoints, generate more leads, and earn more recurring credits. Zero commission on bookings. No per-lead charges. Cancel any time at renewal. GDPR-compliant.
