Sell the ship. Keep the guest & fill the next sailing.
A cruise is the most personal and most complex product in travel: each ship speaks to a different traveler, and the route is only half the story. TravelNet is a shared-growth alliance that markets your fleet by the emotions each ship resonates with and matches every vessel to the traveler it was built for.
Trusted by global travel brands
Three things every cruise marketer already feels.
A cruise is not a room night or a seat: it's the hardest, most personal product in travel to sell. The ship matters as much as the route, the margin leaks to intermediaries, and the guest you delighted sails away to someone else.
01
You're sold as an itinerary
A cruise is a consultative sale, travelers choose the ship as much as the route, and the right vessel for a wonder-led couple is nothing like the right one for a celebrating family. Yet platforms list you by region and price, so every ship looks interchangeable. The nuance that makes your vessel special never reaches the traveler it was built for.
02
You can't outspend the platforms alone
In 2024 the biggest online travel platforms spent a record $17.8 billion on sales and marketing. No single cruise line, least of all a river, luxury, or expedition brand can match that, and travel acquisition costs have climbed roughly 35% while customer value has barely moved.
03
Intermediated demand costs twice
Every booking that runs through a third-party platform costs 10–16% of the fare, more on river and luxury sailings and often the guest's data with it. When a platform sits in the middle you lose the first-party insight to sell the next voyage yourself.
Two ships, same river. Two completely different travelers.
A cabin on the Danube is not a commodity. One ship is hushed and intimate, built for wonder and slow mornings. Another is warm and social, built for celebration and connection. The route is identical but the right traveler for each is worlds apart. Sell them by itinerary alone and you're guessing.
TravelNet's EmotionTech™ reads the emotional intent behind every traveler and the emotional signature of every ship in your fleet. It doesn't just market your route. It markets the ship, and matches each vessel to the traveler it was built for. That precision is what makes the hardest product in travel finally sellable. That is gold.
MS Aurelia Star
Wonder
Intimacy
Heritage
Matches → the quiet romantics
Couples and solo travelers who want slow mornings, small dinners, and the river to themselves.
MS Corvina Sol
Celebration
Connection
Indulgence
Matches → the together-travelers
Multigen families and friend groups marking a milestone, who want buzz, table for eight, and shared moments.
MV Polar Kestrel
Expedition
Discovery
Awe
Matches → the seekers
Curious, active travelers chasing wild coastlines and the feeling of being somewhere few people go.
A loop that grows with every client you serve.
Nothing to replace. No need to switch from Bokun, FareHarbor, or Rezdy. No tech project. Give us the link where bookings should land and use our tools where you already meet travelers. The rest runs on its own.
01
Capture
A QR on your iPad at the end of the tour. A widget on your homepage. A Dream Trip in your confirmation. The traveler scans and in that small, almost invisible moment, you've earned a credit, gained a lead, and quietly fed the entire alliance. The work you were already doing finally compounds in your favor.
02
Match
EmotionTech reads the traveler across 40 emotional intents and 12 preference axes within our app, then reads your offering on the same emotional map. The result feels less like an algorithm and more like the moment a friend says, this place was made for you. Patent-pending.
03
Convert
The match clicks. The traveler lands on your page, books on your engine, walks into your story, not a portal's. No commission skimmed off the top. No middleman holding the rope. Every credit you earned along the way redeems straight back into the next month of growth.
How your tours actually shows up in front of the right traveler.
The loop comes down to two moves. First you capture travelers through touchpoints you already have. Then we put you back in front of them: by email, by push, and placed right inside the experiences they're already dreaming about.
01
Capture - everywhere you already meet a guest
End-of-tour QR
A QR you show as the tour wraps, the moment they're buzzing and most likely to say yes.
scan → +1 lead
Ticket & voucher
Add the QR to every digital or printed ticket. It sits with them from booking to boarding.
scan → +1 lead
Booking confirmation
Add a custom link with a valuable add on perk for your travelers, to your email booking confirmation.
click → +1 lead
Van, boat, bus & safari truck
A decal in the transfer vehicle turns idle minutes between stops into easy opt-ins.
scan → +1 lead
Website widget
Lightweight widgets on your site capture dreamers before they book elsewhere or just vanish.
click → +1 lead
At the start line
A sign at the meeting point, kiosk, or check-in desk catches guests in the excitement before departure.
scan → +1 lead
02
Convert — back in front of them, always matched
MATCHED EMAIL
An email in your name, never generic
We send it for you, branded as your Tour. The opening line is built from the traveler's bucket list and Travel DNA, “because X is on your list…”, so the offer lands as a perfect match, with a direct-booking rate they can't get anywhere else.
MATCHED PUSH
A push the moment intent fires
When a traveler revisits the trip or hits a planning signal, a push nudges them, referencing the exact experience they saved. Always your tour, always positioned right in front of them at the moment they're ready to move.
MATCHED PLACEMENT
Placed inside the experience itself
Attach your property to a nearby experience that matches it. When a traveler opens that experience, your Tour appears as the best place to stay nearby, with a matching offer. You meet them exactly where they're already dreaming, and add real value to their plan.
No one builds an alliance alone.
These are the people who believed first.
Awarded Most Innovative Startup of the Year by the World Travel & Tourism Council.
Presented at the Tourism Innovation Summit during the TravelTech Startup Fest, the World Travel & Tourism Council recognized our technology and business model as most innovative in global travel 2025.
A demand engine that grows with every guest you already meet.
Five concrete things change the day you join. None of them require a new system, a new vendor, or a single extra hire.
MARGIN
0%
commissions, ever
Every booking lands on your channel at your rate.
No per-booking fee. No override. No silent markup. Your annual membership is the only thing you ever pay. Bookings flow directly to your engine, your PMS, your reservations team.
OWNERSHIP
Every lead is yours from the moment of capture.
Each consented profile lands in your own contact list, with explicit opt-in. Email them anytime, independent of the Alliance. The shared pool is added on top, not in place of, your CRM.
guest@example.com
consent
GDPR ✓
Travel DNA
A Curious Explorer
Destination
Dreamtrip Tour Jeep QR
LEAD-GEN KIT
Plug & Play Lead Gen Tools
QR codes, website widgets, free 2GB GigSky eSIM, Guatemala Dream Trip contest, Travel DNA Quiz. All ready on day one. All earning you credits.
MARGIN
Every lead earns a recurring credit.
Capture 1,000 travelers in your first quarter. That's 1,000 Marketing Credits, refreshing every month, every year you stay. Over 12 months: 12,000 matched travelers reached. Over 5 years: 60,000.
This month
+ 1,000 reach
This month
+ 1,000 reach
This month
+ 1,000 reach
TAREGTING
Three layers, one setup.
Travel DNA personality matching (40 emotional intents, 12 preference axes, 81 traveler types). Geographic source markets. Planning-intent signals that fire when a traveler shifts from dreaming to booking. Every match goes out as email, mobile push, or an in-app placement.
The industry always ask where.
We ask why.
Same age, same ZIP code, same income, completely different travelers. Demographics never could have told you that. EmotionTech maps people and places on the same emotional axes, so the match isn't a guess. It's a recognition.
40
Emotional intents · awe, freedom, mastery, belonging…
12
Preference axes · pace, crowd tolerance, novelty, budget…
81
Travel DNA personality types
200M+
Possible profile combinations · each one unique
One annual fee.
Everything included.
The price depends on your team size. Every plan includes the full Alliance: the sign-up tools, Travel DNA matching, the four delivery channels, and the Admin Dashboard. No per-booking fee. No per-traveler fee. No upsells.
ENTERPRISE · 11+ EMPLOYEES
Standard Membership
National and multi-country operators, large DMCs, branded companies.
€2,400
/year
Full lead-gen tool kit
Travel DNA + geo + intent targeting
4-channel delivery, every match
Marketing Credits refresh monthly
REGIONAL · 4–10 EMPLOYEES
Regional Operator
Operators with several trips, growing teams, regional DMCs.
FULL
€2400/year
Size Adjustment -€1,200
€1,200
/year
Full lead-gen tool kit
Travel DNA + geo + intent targeting
4-channel delivery, every match
Marketing Credits refresh monthly
LOCAL · 1–3 EMPLOYEES
Local Operator
Owner-led tour companies, small DMCs, single-destination operators.
FULL
€2400/year
Size Adjustment -€1,800
€600
/year
Full lead-gen tool kit
Travel DNA + geo + intent targeting
4-channel delivery, every match
Marketing Credits refresh monthly
Every plan includes the full platform. The price scales with team size because bigger operators have more places to sign travelers up, so they earn more credits. Zero commission on bookings. No per-seat fees. Cancel any time at renewal. GDPR-compliant.
The next trip should pay you, not a marketplace.
Join the alliance of independent tour operators finding a better way to sell. Zero commission, ever.
