Global Alliance for Destinations & Tourism Boards

Build Direct Demand with the Power of the Entire Travel Industry

TravelNet connects hotels and resorts to a shared lead network built across every vertical of travel. Every guest you welcome fuels collective marketing reach across the Alliance. You capture consented leads, trade likely non-returners for inbound travelers planning your area, and grow direct demand through the strength of the entire travel ecosystem.

TravelNet connects your fleet to a shared traveler network that spans airlines, destinations, hotels, experiences, and creators. Every guest the alliance members welcome fuels visibility for your sailings. 

Join the Alliance
Book a demo

Global Alliance for Cruise Lines & River Cruises

Build Direct Demand with the Power of the Entire Travel Industry

TravelNet connects your fleet to a shared traveler network that spans airlines, destinations, hotels, experiences, and creators. Every guest the alliance members welcome fuels visibility for your sailings. You capture consented leads, understand emotional intent, and sell direct with data you own.

Book a demo
Join the Alliance

Trusted by global travel brands

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The Future For Cruise Marketing Is Collective

The smartest lines grow reach together, so you’re not buying the same traveler back every season.

Data You Own, Not Rent

The Alliance runs on first-party, consented profiles tied to intent (family bonding, culture, expedition, celebration). You finally see who is considering your sailings and why, without waiting on third-party reports.

One Traveler, Shared Opportunity

A traveler inspired by a destination, an airline deal, or a museum can still end up in your cabin. When lines and local partners collaborate through an Alliance, each visitor fuels the next sailing, ocean or river.

Smarter Marketing, Lower Cost

Instead of paying intermediaries for the same audience, your reach compounds. Leads circulate inside the Alliance; your cost per acquisition falls while your first-party list grows.

The Future For Destination Marketing Is Collective

Tourism grows stronger when we grow together. The smartest destinations already share reach instead of buying it back.
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Data You Own, Not Rent

The Alliance runs on first-party, consented profiles tied to intent (family bonding, culture, expedition, celebration). You finally see who is considering your sailings and why, without waiting on third-party reports.

One Traveler,
Shared Opportunity

A traveler inspired by a destination, an airline deal, or a museum can still end up in your cabin. When lines and local partners collaborate through an Alliance, each visitor fuels the next sailing, ocean or river.

Smarter Marketing,
Lower CAC

Instead of paying intermediaries for the same audience, your reach compounds. Leads circulate inside the Alliance; your cost per acquisition falls while your first-party list grows.

    Our Reviews

    What Alliance Members say

    Our Reviews

    What Alliance Members say

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    TravelNet has built incredible tools that finally make my clients’ budgets truly worthwhile!

    Eddy Brosse 
    Hospitality Consultant 
    President Skål International Thailand

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    TravelNet is the first platform that truly understands hospitality  it’s about people, feelings, and relationships.

    Liz Tapiwa 
    General Manager Hilton Garden Inn Nairobi 
    Past President Skål International Nairobi

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    I have great faith in this community-centric approach, and I'm certain it will shape the future of travel marketing.

    Hans Rood 
    Cruise Expert 
    CEO Transcend Cruises

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    This is the most innovative platform and approach I’ve seen in years. It’s redefining how our industry creates real value.

    Johan Van Schalkwyk 
    Proud Tourism and Destination Professional
    Commercial Officer Aquila Collection

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    TravelNet is addressing real challenges in our industry, and it will bring great visibility and success to everyone who uses it.

    Lars Von Der Wettern 
    Hospitality Consultant 
    CEO Singular Places

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    After 30 years in hospitality, I rarely come across something that truly changes the game. TravelNet did.

    Andres O. Hayes 
    CEO Airtifae Group 
    President Elect Skål International 2026

      Turn Passengers Into Ongoing Demand

      You already inspire the travelers everyone else is chasing. We help you capture and understand them at every touchpoint: terminal, ship, shore, and beyond.
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      Capture at Every Moment

      Website Widgets, Embarkation QR, onboard venues, shore-excursion sign-ups, and post-cruise content all become lead generators. One sign-in; verified, consented contacts for life.

      Instant Traveler Perks

      Offer Alliance perks, eSIM data, partner passes, city cards, at zero cost to your margin. Guests get value in their current port; you get opt-ins and measurable engagement.

      Plug & Play Integration

      No heavy IT lift. TravelNet connects to your site, booking links, and trade portals. Live fast; compliant from minute one.
      See All Our Technologies

      Turn Passengers Into Ongoing Demand

      You already inspire the travelers everyone else is chasing. We help you capture and understand them at every touchpoint: terminal, ship, shore, and beyond.
      Image

      Capture at Every Moment

      Website Widgets, Embarkation QR, onboard venues, shore-excursion sign-ups, and post-cruise content all become lead generators. One sign-in; verified, consented contacts for life.

      Instant Traveler Perks

      Offer Alliance perks, eSIM data, partner passes, city cards, at zero cost to your margin. Guests get value in their current port; you get opt-ins and measurable engagement.

      Plug & Play Integration

      No heavy IT lift. TravelNet connects to your site, booking links, and trade portals. Live fast; compliant from minute one.
        See All Our Technologies

        Grow Further by Growing Together

        Cruisers return, itineraries change. Keep the relationship and steer them to the next right sailing.

        Make Your Lost Traffic Valuable

        Unbooked site traffic and non-repeat guests contribute anonymously to the Alliance pool, returning to you as matched, high-fit travelers for future dates, ships, and regions.

        Earn Marketing
        Credits & Equity

        Every traveler you capture increases your Marketing Equity and refills Credits. Use them for placements, reach, and data access, not cash ad spend.

        Gain Access to Matched Travelers

        TravelNet AI analyzes intent signals across the Alliance and routes travelers planning your destinations, ships and seasons to your direct or preferred-advisor path, before marketplaces see them.

        Grow Further by
        Growing Together

        Cruisers return, itineraries change. Keep the relationship and steer them to the next right sailing.

        Make Your Lost Traffic Valuable

        Unbooked site traffic and non-repeat guests contribute anonymously to the Alliance pool, returning to you as matched, high-fit travelers for future dates, ships, and regions.

        Earn Marketing
        Credits & Equity

        Every traveler you capture increases your Marketing Equity and refills Credits. Use them for placements, reach, and data access, not cash ad spend.

        Gain Access to Matched Travelers

        TravelNet AI analyzes intent signals across the Alliance and routes travelers planning your destinations, ships and seasons to your direct or preferred-advisor path, before marketplaces see them.
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          Recognized by the World Travel & Tourism Council

          WTTC Most Innovative Startup of the Year 2025
          TravelTech Startup Fest, Tourism Innovation Summit 

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          Awarded by the World Travel & Tourism Council 

          Recognized at the TravelTech Startup Fest during the Tourism Innovation Summit 2025, TravelNet received the WTTC Award for Most Innovative Startup of the Year for redefining how tourism businesses grow together.

          Make Your Marketing Self-Fund Itself

          Turn your earned Credits into real marketing reach. Every traveler captured or shared expands your Marketing Equity and your cruise line's voice.

          Audience Access & Retargeting

          Use your Marketing Credits like a prepaid advertising balance, earned through your Alliance contributions. Reach travelers who match your ships emotional profile, not just demographics.

          Featured Placements & Visibility Boosts

          Spend Credits to claim top visibility in Emotion-based Discovery feeds and Alliance campaigns tied to your ports and rivers.

          Push & Messaging Campaigns

          Send targeted email or push notifications to travelers identified by TravelNet AI. Reach them before they start comparison shopping.

          Make Your Marketing
          Self-Fund Itself

          Turn your earned Credits into real marketing reach. Every traveler captured or shared expands your Marketing Equity and your cruise line's voice.

          Audience Access & Retargeting

          Use your Marketing Credits like a prepaid advertising balance, earned through your Alliance contributions. Reach travelers who match your ships emotional profile, not just demographics.

          Featured Placements & Visibility Boosts

          Spend Credits to claim top visibility in Emotion-based Discovery feeds and Alliance campaigns tied to your ports and rivers.

          Push & Messaging Campaigns

          Send targeted email or push notifications to travelers identified by TravelNet AI. Reach them before they start comparison shopping.

            Fleet, Itinerary & Guest Intelligence

            Understand what moves your market, by ship class, route, season, and guest emotion.

            Alliance Analytics View

            See aggregated, anonymized traffic and lead flows across your ports and partner ecosystem, when and how travelers move toward your sailings.

            EmotionTech™ Dashboard

            See what drives traveler decisions, in real time. Access first-party emotional-intent data that shows how people feel about your cruises before they book. Track motivations like adventure, connection, or freedom and align campaigns accordingly.

            Intent Prediction Feed

            Anticipate demand before it appears in search. TravelNet AI detects early intent signals across the Alliance network, so you can identify new markets, plan campaigns, and invest ahead of global trends.

            Fleet, Itinerary & Guest Intelligence

            Understand what moves your market, by ship class, route, season, and guest emotion.

            EmotionTech™ Dashboard

            See what drives traveler decisions, in real time. Access first-party emotional-intent data that shows how people feel about your cruises before they book. Track motivations like adventure, connection, or freedom and align campaigns accordingly.

            Alliance Analytics View

            See aggregated, anonymized traffic and lead flows across your ports and partner ecosystem, when and how travelers move toward your sailings.

            Intent Prediction Feed

            Anticipate demand before it appears in search. TravelNet AI detects early intent signals across the Alliance network, so you can identify new markets, plan campaigns, and invest ahead of global trends.

              Make Every Sailing Fund the Next

              TravelNet turns your passengers into renewable marketing reach, so each campaign funds the next one.

              Commission-Free Conversions

              You own your leads. No commissions, no middlemen, no reselling of your audience.

              Measurable ROI Dashboard

              Track captured leads, matched inbound demand and reach growth benchmark against what commissions would have cost.

              Continuous Growth Cycle

              Every captured visitor refreshes your Credits and expands your share of the Alliance. The longer you’re in, the stronger your reach becomes.

              Make Every Sailing Fund the Next

              TravelNet turns your passengers into renewable marketing reach, so each campaign funds the next one.

              Commission-Free Conversions

              You own your leads. No commissions, no middlemen, no reselling of your audience.

              Measurable ROI Dashboard

              Track captured leads, matched inbound demand and reach growth benchmark against what commissions would have cost.

              Continuous Growth Cycle

              Every captured visitor refreshes your Credits and expands your share of the Alliance. The longer you’re in, the stronger your reach becomes.

                Why join an Alliance

                Because the most profitable attractions in travel don’t work alone, they grow through shared reach, shared loyalty, and shared data.

                +25 % Revenue Growth

                Star Alliance member airlines report up to 25 % higher annual revenue from shared routes, loyalty, and network connectivity.

                −76 % Acquisition Cost

                Marriott Bonvoy cut customer acquisition costs by 76 % through alliance-level data, loyalty integration, and cross-brand reach.

                60 % Direct Revenue Share

                Over 60 % of Marriott Bonvoy bookings now come directly through their own alliance ecosystem, not OTAs.

                +250 % Profit Lift

                Virtuoso tour-operator members report profit increases of up to 250 % after joining the global network and accessing shared clients.

                +34 % Higher Loyalty Spend

                Alliance travelers spend on average 34 % more per stay when their journey is connected across partners, airline, hotel, and experience.

                80 % Lower Marketing Waste

                Shared data eliminates duplicate targeting and ad overlap, cutting marketing waste by over 80 % versus isolated campaigns.

                1 Network, Unlimited Reach

                In travel, alliances turn competition into collaboration. Shared intent data delivers visibility a single brand could never buy alone.

                First-Party, Consent-Based Data

                You build and keep your own contact list. No algorithms, no auctions, just GDPR-clean, CRM-ready profiles.

                Zero Commission, Real Value

                Every booking through the Alliance goes direct to your engine. You keep 100 % of revenue, while the network funds your visibility.
                  Join the Alliance
                  Book a demo

                  The ‘Win Your Dream Trip’ Campaign

                  A global campaign turning traveler dreams into real data and putting your cruise line in front of millions of intent-matched travelers.

                  Continuous Traveler Flow

                  Every Dream Trip entry feeds new, qualified travelers into the TravelNet ecosystem, matched to cruise ship by emotional intent. Your cruise line gains continuous, organic exposure as new participants join daily.

                  Automatic Exposure for Members

                  Your cruise line appears dynamically inside the campaign journey, shown to travelers whose emotions align with your story. No extra ad spend, no manual setup: visibility happens automatically.

                  Sponsorship for Maximum Reach

                  Sponsor a Dream Trip to gain premium visibility and early traveler data. Reach a global audience of millions at nearly zero costs to you. 
                  Apply for a Dream Trip

                  The ‘Win Your Dream Trip’ Campaign

                  A global campaign turning traveler dreams into real data and putting your cruise line in front of millions of intent-matched travelers.

                  Continuous Traveler Flow

                  Your cruise line appears dynamically inside the campaign journey, shown to travelers whose emotions align with your story. No extra ad spend, no manual setup: visibility happens automatically.

                  Automatic Exposure for Members

                  Every Dream Trip entry feeds new, qualified travelers into the TravelNet ecosystem, matched to cruise ship by emotional intent. Your cruise line gains continuous, organic exposure as new participants join daily.

                  Sponsorship for Maximum Reach

                  Sponsor a Dream Trip to gain premium visibility and early traveler data. Reach a global audience of millions at nearly zero costs to you. 

                    Join an Alliance
                    That Pays You Back

                    Every member adds value. Every member
                    earns reach. Here is our pricing: 

                    Cruise Ships

                    What you get

                    Pre-intent lead capture & TravelNet AI Lead Matching

                    Emotion Tech Matching

                    Shared Lead Pool access & Alliance Lead-Gen Deals

                    Digital Check-In & TravelNet Pass Boarding
                    1-50 cabins
                    €2,400 /year
                    Apply now
                    51-100 cabins
                    €4,900 /year
                    Apply now
                    101-250 cabins
                    €7,500 /year
                    Apply now
                    250+ cabins
                    €10,000 /year
                    Apply now
                    What you get

                    Pre-intent lead capture & TravelNet AI Lead Matching

                    Emotion Tech Matching

                    Shared Lead Pool access & Alliance Lead-Gen Deals

                    Digital Check-In & TravelNet Pass Boarding

                    Everything included for Cruise Ships

                    Lead generation & capture

                    Pre-intent lead capture
                    you appear to travelers before destination lock-in; you get qualified leads earlier and cheaper.

                    Shared Lead Pool access

                    you get a steady flow of matched leads from the Alliance, proportionate to your contribution.
                    Access to Lead Generation Tools such as the Digital Ticketing & Excursion Widget
                    Use our included widgets to capture interest and convert embarkation check-ins, onboard venue traffic (bars, restaurants, spas, shows), and shore excursion sign-ups into qualified leads.
                    Future-Cruise Capture, Onboard
                    QR in cabins, lounges, and theaters that routes to “your next sailing” offers (matched by intent and loyalty profile), while Guests are still onboard. 
                    TravelNet Pass Instant Boarding & Perks
                    One-tap/scan capture and seamless boarding for TravelNet Pass holders, with instant recognition and access to exclusive onboard perks upon embarkation.
                    Access to TravelNet Alliance Deals
                    Automatically attached partner perks (eSIMs, Win Your Dream Trip Contest, activities, transport) to create “irresistible lead gen offers” at key moments.
                    Destination Deal slot
                    Keep one always-on stay+experience offer live to capture spontaneous demand.

                    Lead Engine: Network Equity, Marketing Credits, Own List

                    Network Equity (monthly reach you own)
                    you earn monthly reach into qualified Alliance audiences based on the leads you contribute.
                    Marketing Credits (spendable media)
                    you earn credits with every contributed lead and use them to fund sends and placements.
                    Own email list (any-time sends)
                    you grow a first-party list you can email anytime, independent of the pool. Plus you can seamlessly plug in your own loyalty program. Every qualified lead can be captured directly into your member database for future engagement.
                    Lead Exchange (keep yours, trade for matches)
                    you keep every local lead and trade non-returners for travelers with a clear intent to visit you, your region or a nearby experience.
                    Consent-first sharing
                    you receive only consented fields; you stay GDPR-clean without extra legal work.

                    Direct booking & conversion

                    Direct link override
                    We replace OTA/aggregator paths with your official sailing links across every placement: creator posts, destination pages, port guides, and ads. The clicks go straight to your internal booking flow.
                    Experience-first landing blocks
                    Attach your ship and sailings to the experiences travelers are already hunting for e.g. ports, shore excursions, themed voyages, turning that intent into stateroom bookings.
                    Offer & upsell builder
                    Bundle stateroom + onboard packages (Wi‑Fi, drinks, specialty dining, spa) + shore excursions/air & transfers to raise perceived value and onboard spend while protecting fare integrity.

                    Nurture & campaigns

                    TravelNet AI Matching

                    run emotional-intent-aware emails/messages to TravelNet AI matched Users that move them to book direct.
                    (Soon) Creator Marketplace
                    launch performance campaigns with vetted and matched creators while you pay for outcomes, not vanity.
                    TravelNet Communication Suite
                    Use our direct messaging communication suite to communicate with b2b partners or join user generated groups to engage with the community 

                    Data & integrations

                    (Soon) First-party profile graph

                    you see consent, preferences, current emotional guest matches, and engagement in one place.

                    CRM/PMS sync (no swap):

                    you push profiles and intents easy via copy&paste to your systems, no PMS change. Direct Bookings are driven directly to your own internal booking engine.

                    TravelNet ID (SSO)

                    your team has one secure login across all TravelNet tools.

                    Control, team & support

                    Appearance optimizer

                    you tune when/how you surface based on emotion and keyword analysis.

                    TravelNet Connect (team access)

                    get your team access to the best networking app for the travel industry

                    Priority onboarding

                    you get high-touch support through setup and personalisation opportunities

                    Trusted by global travel brands

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