YOU AND THE COMING VISIBILITY CRISIS OF TRAVEL

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The Association of British Travel Agents’ 2026 Holiday Habits Report just confirmed what we already know:  AI is set to become travel’s final gatekeeper. Their survey found that 18% of 25–34-year-olds already use AI to plan their holidays, and

40% of Brits say they’d be comfortable letting AI fully book their trip.

https://www.abta.com/sites/default/files/media/document/uploads/Holiday%20Habits_2025_26_FINAL.pdf

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Let’s be clear about what that means for you: AI companies are not just “changing the rules” of visibility, they want to become the only entry point. Their end game is:

Ask AI —> have everything booked for you.

If you thought Google algorithm changes were bad for your marketing, wait until there is no more algorithm. No rankings you can climb. Just a black box you can’t influence.

People will no longer browse or research lists of options. They will ask AI to do it for them.Where are you in that picture? Nowhere. Your marketing, your offers, your unique value proposition won’t matter any more. It’s just machines picking the best offer based on the lowest common denominators: price and features.

I don’t want to sound too dramatic, but that’s what an existential threat looks like. AI doesn’t care.

The hotel of a good friend of mine got kicked out of Booking.com recently… by their AI.

Now they are looking for a buyer for the building. 

You have exactly ONE move left before it’s too late. There is only one way to protect what you have built from becoming invisible to travelers. I’ve been teaching this privately, and decided to turn it into a paid one-on-one strategy call. But I don’t want your money. I want your feedback.

Do you want me to tailor this strategy to your business and tell you exactly what you need to do? Then book one of the 7 available slots and I will do this for you for FREE. After the first seven, it’s $475.

Full disclosure: I am doing this because I want feedback and case studies that show that THIS WORKS. We will plan out this critical move for your business. And yes, I’ll follow up with you after. I always do. And I have my own agenda: When others ask me whether this works, I want to point to your success.

If you want one of the free spots, book a time below.

Once the 7 calls are booked, this will never be free again.

If my calendar is visible below, there are still spots. If it’s not, they’re all taken.