Global Alliance for Airlines

Build direct bookings with the power of the whole travel industry

TravelNet connects hotels and resorts to a shared lead network built across every vertical of travel. Every guest you welcome fuels collective marketing reach across the Alliance. You capture consented leads, trade likely non-returners for inbound travelers planning your area, and grow direct demand through the strength of the entire travel ecosystem.

TravelNet connects airlines to a shared traveler intelligence network across every travel vertical. Capture and keep passengers earlier, before search and comparison. 

Join the Alliance
Book a demo

Global Alliance for Airlines

Build direct bookings with the power of the whole travel industry

TravelNet connects airlines to a shared traveler intelligence network across every travel vertical. Capture and keep passengers earlier, before search and comparison. Feed them into your loyalty program. You own the data and we extend your reach.

Book a demo
Join the Alliance

Trusted by global travel brands

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The future of your airline is collective

Aviation grows when partners share intelligence and timing. Share insight, not passengers. Lower your CAC and grow loyalty.

Data you control, shared with purpose

The Alliance runs on first-party, consented data. You keep ownership of every lead, no reselling or leakage.

One passenger, shared opportunity

A traveler one member meets can become your next flyer or ancillary buyer. Cross partner matching moves demand to your routes, ancillaries, and loyalty program.

Smarter marketing, lower CAC

Earn Credits by adding consented leads. Spend Credits on Alliance placements and targeting that beat metasearch costs. Your reach compounds month by month.

The future of your airline is collective

Aviation grows when partners share intelligence and timing. Share insight, not passengers. Lower your CAC and grow loyalty.
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Data you control, shared with purpose

The Alliance runs on first-party, consented data. You keep ownership of every lead, no reselling or leakage.

One passenger,
shared opportunity

A traveler one member meets can become your next flyer or ancillary buyer. Cross partner matching moves demand to your routes, ancillaries, and loyalty program.

Smarter marketing, lower CAC

Earn Credits by adding consented leads. Spend Credits on Alliance placements and targeting that beat metasearch costs. Your reach compounds month by month.

    Our Reviews

    What Alliance Members say

    Our Reviews

    What Alliance Members say

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    TravelNet has built incredible tools that finally make my clients’ budgets truly worthwhile!

    Eddy Brosse 
    Hospitality Consultant 
    President Skål International Thailand

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    TravelNet is the first platform that truly understands hospitality  it’s about people, feelings, and relationships.

    Liz Tapiwa 
    General Manager Hilton Garden Inn Nairobi 
    Past President Skål International Nairobi

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    I have great faith in this community-centric approach, and I'm certain it will shape the future of travel marketing.

    Hans Rood 
    Cruise Expert 
    CEO Transcend Cruises

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    This is the most innovative platform and approach I’ve seen in years. It’s redefining how our industry creates real value.

    Johan Van Schalkwyk 
    Proud Tourism and Destination Professional
    Commercial Officer Aquila Collection

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    TravelNet is addressing real challenges in our industry, and it will bring great visibility and success to everyone who uses it.

    Lars Von Der Wettern 
    Hospitality Consultant 
    CEO Singular Places

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    After 30 years in hospitality, I rarely come across something that truly changes the game. TravelNet did.

    Andres O. Hayes 
    CEO Airtifae Group 
    President Elect Skål International 2026

      Turn lost traffic into loyalty

      Millions visit your site, compare fares, and leave. Convert exits into owned members with consented capture and auto enrollment.
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      Capture every digital touchpoint

      Turn booking engine, fare pages, and confirmation screens into lead capture. Collect verified, consented profiles at each step.

      Loyalty auto enrollment

      Link your frequent flyer program to TravelNet. Each qualified lead auto enrolls and receives Alliance perks.

      Plug and play integration

      No system change. TravelNet connects to your CRM, loyalty, and NDC stack within days. Compliant and live from day one.
      See All Our Technologies

      Turn lost traffic into loyalty

      Millions visit your site, compare fares, and leave. Convert exits into owned members with consented capture and auto enrollment.
      Image

      Capture every digital touchpoint

      Turn booking engine, fare pages, and confirmation screens into lead capture. Collect verified, consented profiles at each step.

      Loyalty auto enrollment

      Link your frequent flyer program to TravelNet. Each qualified lead auto enrolls and receives Alliance perks.

      Plug and play integration

      No system change. TravelNet connects to your CRM, loyalty, and NDC stack within days. Compliant and live from day one.
        See All Our Technologies

        Grow direct bookings together

        Millions visit your site and leave without booking. TravelNet keeps that value working. When airlines, destinations, and experiences share reach, each passenger helps fund the next booking across the Alliance.

        Turn lost traffic into future reach

        Share consented leads to the Alliance pool. Anonymized signals return inbound matches when those travelers plan again on your routes.

        Earn Marketing Credits and Equity

        Each consented lead you add grows your Marketing Equity in Credits. Spend Credits on placements, targeting, and Alliance audience access. No media spend and your CAC lowers over time.

        Reach matched travelers early

        TravelNet AI flags high fit travelers planning your routes before metasearch and OTAs. Spend Credits to reach them. Raise direct share and loyalty while lowering acquisition cost.

        Grow direct bookings together

        Millions visit your site and leave without booking. TravelNet keeps that value working. When airlines, destinations, and experiences share reach, each passenger helps fund the next booking across the Alliance.

        Turn lost traffic into future reach

        Share consented leads to the Alliance pool. Anonymized signals return inbound matches when those travelers plan again on your routes.

        Earn Marketing Credits and Equity

        Each consented lead you add grows your Marketing Equity in Credits. Spend Credits on placements, targeting, and Alliance audience access. No media spend and your CAC lowers over time.

        Reach matched travelers early

        TravelNet AI flags high fit travelers planning your routes before metasearch and OTAs. Spend Credits to reach them. Raise direct share and loyalty while lowering acquisition cost.
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          Recognized by the World Travel & Tourism Council

          WTTC Most Innovative Startup of the Year 2025
          TravelTech Startup Fest, Tourism Innovation Summit 

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          Awarded by the World Travel & Tourism Council 

          Recognized at the TravelTech Startup Fest during the Tourism Innovation Summit 2025, TravelNet received the WTTC Award for Most Innovative Startup of the Year for redefining how tourism businesses grow together.

          Make your marketing pay for itself

          Spend earned Credits on reach and placements. Each traveler you capture and share grows Marketing Equity and your airline’s presence.

          Audience access and retargeting

          Use Credits as prepaid media earned from Alliance contributions. Reach travelers already planning routes you fly and retarget recent visitors with consent.

          Featured placements and visibility

          Spend Credits for top positions in Emotion based Discovery, Destination pages, and Alliance campaigns.

          Push and messaging campaigns

          Send targeted email and push to high fit travelers flagged by TravelNet AI. Reach them before search and fare comparison.

          Make your marketing
          pay for itself

          Spend earned Credits on reach and placements. Each traveler you capture and share grows Marketing Equity and your airline’s presence.

          Audience access and retargeting

          Use Credits as prepaid media earned from Alliance contributions. Reach travelers already planning routes you fly and retarget recent visitors with consent.

          Featured placements and visibility

          Spend Credits for top positions in Emotion based Discovery, Destination pages, and Alliance campaigns.

          Push and messaging campaigns

          Send targeted email and push to high fit travelers flagged by TravelNet AI. Reach them before search and fare comparison.

            Passenger insight and emotion data

            Know why travelers fly. Turn signals into loyalty, ancillary revenue, and route decisions.

            Alliance analytics view

            See the passenger funnel in one place. Leads and touchpoints aggregate anonymously across the Alliance to show when, how, and why people interact with your brand. 

            EmotionTech dashboard

            See drivers of booking intent before search. Real time emotion signals show how travelers feel about your destinations. Align media, ancillaries, and loyalty triggers to the motivations that convert.

            Intent prediction feed

            TravelNet AI flags early demand by route and market. Act before metasearch. Adjust capacity, fares, and campaigns while competitors react.

            Passenger insight and emotion data

            Know why travelers fly. Turn signals into loyalty, ancillary revenue, and route decisions.

            EmotionTech dashboard

            See drivers of booking intent before search. Real time emotion signals show how travelers feel about your destinations. Align media, ancillaries, and loyalty triggers to the motivations that convert.

            Alliance analytics view

            See the passenger funnel in one place. Leads and touchpoints aggregate anonymously across the Alliance to show when, how, and why people interact with your brand. 

            Intent prediction feed

            TravelNet AI flags early demand by route and market. Act before metasearch. Adjust capacity, fares, and campaigns while competitors react.

              Make every passenger fund the next

              TravelNet turns each captured passenger into earned reach. Credits from your captures pay for placements and targeting, so each campaign costs less than the last.

              Own every relationship

              First party, consented data. Each profile flows to your CRM and loyalty. No intermediaries. No resale. No leakage.

              ROI you can measure

              Track leads captured, route matches, Credits earned and spent, and savings versus metasearch and OTA fees. See CAC, direct share, and payback by market.

              Continuous growth cycle

              Each capture refills Credits and grows your share of Alliance audiences. Spend Credits to reach the next high fit traveler. Costs fall month by month.

              Make every passenger fund the next

              TravelNet turns each captured passenger into earned reach. Credits from your captures pay for placements and targeting, so each campaign costs less than the last.

              Own every relationship

              First party, consented data. Each profile flows to your CRM and loyalty. No intermediaries. No resale. No leakage.

              ROI you can measure

              Track captured leads, route matches, and reach growth and compare your marketing ROI directly and transparently. 

              Continuous growth cycle

              Each capture refills Credits and grows your share of Alliance audiences. Spend Credits to reach the next high fit traveler. Costs fall month by month.

                Why join an Alliance

                Because the most profitable airlines in travel don’t work alone, they grow through shared reach, shared loyalty, and shared data.

                +25 % Revenue Growth

                Star Alliance member airlines report up to 25 % higher annual revenue from shared routes, loyalty, and network connectivity.

                −76 % Acquisition Cost

                Marriott Bonvoy cut customer acquisition costs by 76 % through alliance-level data, loyalty integration, and cross-brand reach.

                60 % Direct Revenue Share

                Over 60 % of Marriott Bonvoy bookings now come directly through their own alliance ecosystem, not OTAs.

                +250 % Profit Lift

                Virtuoso tour-operator members report profit increases of up to 250 % after joining the global network and accessing shared clients.

                +34 % Higher Loyalty Spend

                Alliance travelers spend on average 34 % more per stay when their journey is connected across partners, airline, hotel, and experience.

                80 % Lower Marketing Waste

                Shared data eliminates duplicate targeting and ad overlap, cutting marketing waste by over 80 % versus isolated campaigns.

                1 Network, Unlimited Reach

                In travel, alliances turn competition into collaboration. Shared intent data delivers visibility a single brand could never buy alone.

                First-Party, Consent-Based Data

                You build and keep your own contact list. No algorithms, no auctions, just GDPR-clean, CRM-ready profiles.

                Zero Commission, Real Value

                Every booking through the Alliance goes direct to your engine. You keep 100 % of revenue, while the network funds your visibility.
                  Join the Alliance
                  Book a demo

                  The ‘Win Your Dream Trip’ Campaign

                  A global campaign turning traveler dreams into real data and putting your airline or new rotes in front of millions of intent-matched travelers.

                  Continuous Traveler Flow

                  Every Dream Trip entry feeds new, qualified travelers into the TravelNet ecosystem, matched to destinations by emotional intent. Your routes gain continuous, organic exposure as new participants join daily.

                  Automatic Exposure for Members

                  Your airline appears dynamically inside the campaign journey, shown to travelers whose emotions align with your story. No extra ad spend, no manual setup: visibility happens automatically.

                  Sponsorship for Maximum Reach

                  Sponsor a the Airline Fare for selected Dream Trips to gain premium visibility and early traveler data. Reach a global audience of millions at nearly zero costs to you. 
                  Apply for a Dream Trip

                  The ‘Win Your Dream Trip’ Campaign

                  A global campaign turning traveler dreams into real data and putting your destination in front of millions of intent-matched travelers.

                  Continuous Traveler Flow

                  Every Dream Trip entry feeds new, qualified travelers into the TravelNet ecosystem, matched to destinations by emotional intent. Your routes gain continuous, organic exposure as new participants join daily.

                  Automatic Exposure for Members

                  Every Dream Trip entry feeds new, qualified travelers into the TravelNet ecosystem, matched to destinations by emotional intent. Your routes gain continuous, organic exposure as new participants join daily.

                  Sponsorship for Maximum Reach

                  Sponsor a the Airline Fare for selected Dream Trips to gain premium visibility and early traveler data. Reach a global audience of millions at nearly zero costs to you. 

                    Join an Alliance
                    That Pays You Back

                    Every member adds value. Every member
                    earns reach. Here is our pricing: 

                    Airlines

                    What you get
                    Pre-intent lead capture
                    Emotion Tech Matching
                    Shared Lead Pool access
                    Digital Lead Gen Widgets 
                    TravelNet AI Lead Matching
                    Alliance Lead-Gen Deals
                    Regional
                    €10,000 /year
                    Apply now
                    Major
                    €25,000 /year
                    Apply now
                    What you get
                    Pre-intent lead capture
                    Emotion Tech Matching
                    Shared Lead Pool access
                    Digital Lead Gen Widgets 
                    TravelNet AI Lead Matching
                    Alliance Lead-Gen Deals

                    Everything included for Airlines

                    Lead generation & capture

                    Pre-intent lead capture
                    you appear to travelers before destination lock-in; you get qualified leads earlier and cheaper.
                    Shared Lead Pool access
                    you get a steady flow of matched leads from the Alliance, proportionate to your contribution.
                    Access to Lead Generation Tools for e.g. Pre-Check-In or Onboard Experiences
                    Use our included widgets to convert check-in, boarding, and inflight touchpoints into qualified, consented passenger leads.
                    TravelNet Pass Instant Check-In
                    One-tap/Scan capture and Check-In for TravelNet Pass holders; perks unlock on arrival.
                    Access to TravelNet Alliance Deals
                    Automatically attached partner perks (eSIMs, Win Your Dream Trip Contest, activities, transport) to create “irresistible lead gen offers” at key moments.
                    Destination Deal slot
                    Keep one always-on stay+experience offer live to capture spontaneous demand.

                    Lead Engine: Network Equity, Marketing Credits, Own List

                    Network Equity (monthly reach you own)
                    you earn monthly reach into qualified Alliance audiences based on the leads you contribute.
                    Marketing Credits (spendable media)
                    you earn credits with every contributed lead and use them to fund sends and placements.
                    Own email list (any-time sends)
                    you grow a first-party list you can email anytime, independent of the pool. Plus you can seamlessly plug in your frequent flyer program. Every qualified lead can be captured directly into your member database for future engagement.
                    Lead Exchange (keep yours, trade for matches)
                    you keep every local lead and trade non-returners for travelers with a clear intent to visit a region or destination you fly to. 
                    Consent-first sharing
                    you receive only consented fields; you stay GDPR-clean without extra legal work.

                    Direct booking & conversion

                    Direct link override
                    we replace OTA paths with your direct booking links across all placements.
                    Experience-first landing blocks
                    Attach yourself to nearby experiences and convert interested users to your guests.
                    Offer & upsell builder
                    Bundle flights with seats, bags, hotels, or partner experiences to increase revenue while protecting fare integrity.

                    Nurture & campaigns

                    TravelNet AI Matching

                    run emotional-intent-aware emails/messages to TravelNet AI matched Users that move them to book direct.
                    (Soon) Creator Marketplace
                    launch performance campaigns with vetted and matched creators while you pay for outcomes, not vanity.
                    TravelNet Communication Suite
                    Use our direct messaging communication suite to communicate with b2b partners or join user generated groups to engage with the community 

                    Data & integrations

                    (Soon) First-party profile graph

                    you see consent, preferences, current emotional guest matches, and engagement in one place.
                    CRM/GDS Sync (no swap)
                    easily push passenger profiles and intent data into your existing CRM or loyalty system. No system changes required, direct bookings flow straight into your own booking engine.

                    TravelNet ID (SSO)

                    your team has one secure login across all TravelNet tools.

                    Control, team & support

                    Appearance optimizer

                    you tune when/how you surface based on emotion, route network and keyword analysis.

                    TravelNet Connect (team access)

                    get your team access to the best networking app for the travel industry

                    Priority onboarding

                    you get high-touch support through setup and personalisation opportunities

                    Trusted by global travel brands

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