Global Alliance for Travel Agencies

Build Direct Demand with the Power of the Entire Travel Industry

TravelNet connects hotels and resorts to a shared lead network built across every vertical of travel. Every guest you welcome fuels collective marketing reach across the Alliance. You capture consented leads, trade likely non-returners for inbound travelers planning your area, and grow direct demand through the strength of the entire travel ecosystem.

TravelNet connects agencies to a shared network of travelers, destinations, and partners across every vertical of tourism. 

Join the Alliance
Join a live event

Global Alliance for Travel Agencies

Turn Inspiration into Bookings with the Power of the Entire Travel Industry

TravelNet connects agencies to a shared network of travelers, destinations, and partners across every vertical of tourism. You capture leads at the moment of inspiration, use Emotion-Driven Matching to personalize their journey, and convert them directly before OTAs ever enter the picture.

Join a live event
Join the Alliance

Trusted by global travel brands

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The Future of Travel Agencies Is Collective

Every agency fights the same uphill battle for visibility. The smartest ones now expand their reach together instead of paying for it alone.

Data You Own, Not Platforms.

The Alliance runs on first-party, consented traveler data. You keep full control of every lead, no intermediaries reselling your audience.

One Traveler, Shared Opportunity

Every traveler one member meets can become a customer for another. When agencies, airlines, hotels, and attractions collaborate through an alliance, each guest can fuel the demand for everyone

Smarter Marketing, Lower Cost

Instead of paying for the same guest over and over, your reach compounds. Leads circulate inside the Alliance, credits refresh every month, and your CAC keeps falling.

The Future of Travel Agencies Is Collective

Every agency fights the same uphill battle for visibility. The smartest ones now expand their reach together instead of paying for it alone.
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Data You Own,
Not Platforms.

The Alliance runs on first-party, consented traveler data. You keep full control of every lead, no intermediaries reselling your audience.

One Traveler,
Shared Opportunity

Every traveler one member meets can become a customer for another. When airlines, hotels, and attractions collaborate through an alliance, each guest can fuel the demand for everyone

Smarter Marketing,
Lower Cost

Instead of paying for the same guest over and over, your reach compounds. Leads circulate inside the Alliance, credits refresh every month, and your CAC keeps falling.

    Our Reviews

    What Alliance Members say

    Our Reviews

    What Alliance Members say

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    TravelNet has built incredible tools that finally make my clients’ budgets truly worthwhile!

    Eddy Brosse 
    Hospitality Consultant 
    President Skål International Thailand

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    TravelNet is the first platform that truly understands hospitality  it’s about people, feelings, and relationships.

    Liz Tapiwa 
    General Manager Hilton Garden Inn Nairobi 
    Past President Skål International Nairobi

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    I have great faith in this community-centric approach, and I'm certain it will shape the future of travel marketing.

    Hans Rood 
    Cruise Expert 
    CEO Transcend Cruises

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    This is the most innovative platform and approach I’ve seen in years. It’s redefining how our industry creates real value.

    Johan Van Schalkwyk 
    Proud Tourism and Destination Professional
    Commercial Officer Aquila Collection

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    TravelNet is addressing real challenges in our industry, and it will bring great visibility and success to everyone who uses it.

    Lars Von Der Wettern 
    Hospitality Consultant 
    CEO Singular Places

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    After 30 years in hospitality, I rarely come across something that truly changes the game. TravelNet did.

    Andres O. Hayes 
    CEO Airtifae Group 
    President Elect Skål International 2026

      Turn One-Time Clients into
      Lifelong Relationships

      You already guide the travelers everyone else is chasing. TravelNet helps you capture them early, understand their intent, and keep them coming back.
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      Capture at Every Moment

      From social campaigns to your website or QR-enabled brochures, every interaction turns into a verified, consented lead.

      EmotionTech™ Personality Tools

      Use our EmotionTech Tools and e.g. guide new clients through a short Travel Personality Test and uncover what they truly seek  adventure, connection etc., to tailor perfect trips.

      Plan-Trip Button

      Travelers exploring destinations you cover can click a placed “Create Trip” Button and get referred directly to you.
      See All Our Technologies

      Turn One-Time Clients into Lifelong Relationships

      You already guide the travelers everyone else is chasing. TravelNet helps you capture them early, understand their intent, and keep them coming back.
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      Capture at Every Moment

      From social campaigns to your website or QR-enabled brochures, every interaction turns into a verified, consented lead.

      EmotionTech™ Personality Tools

      Use our EmotionTech Tools and e.g. guide new clients through a short Travel Personality Test and uncover what they truly seek  adventure, connection etc., to tailor perfect trips.

      Plan-Trip Button

      Travelers exploring destinations you cover can click a placed “Create Trip” Button and get referred directly to you.
        See All Our Technologies

        Grow Further by Growing Together 

        Every traveler you inspire builds value across the network, even the ones who never booked. When agencies, hotels, destinations, and experiences share reach, each guest fuels the next booking, for everyone.

         

        Turn Unused Leads into Reach

        Non-booking contacts feed anonymously into the Alliance pool, generating inbound matches for your agency.

        Earn Marketing
        Credits & Equity

        Every consented lead you add increases your Marketing Equity and refills your Credits. These credits fund targeting, placements, and reach, no ad budgets required.

        Gain Access to Matched Travelers

        TravelNet AI analyzes intent signals across the Alliance and returns high-fit travelers your destinations or experiences before OTAs see them.

        Grow Further by
        Growing Together 

        Every traveler you inspire builds value across the network, even the ones who never booked. When agencies, hotels, destinations, and experiences share reach, each guest fuels the next booking, for everyone.

        Turn Unused Leads into Reach

        Non-booking contacts feed anonymously into the Alliance pool, generating inbound matches for your agency.

        Earn Marketing
        Credits & Equity

        Every consented lead you add increases your Marketing Equity and refills your Credits. These credits fund targeting, placements, and reach, no ad budgets required.

        Gain Access to Matched Travelers

        TravelNet AI analyzes intent signals across the Alliance and returns high-fit travelers your destinations or experiences before OTAs see them.
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          Recognized by the World Travel & Tourism Council

          WTTC Most Innovative Startup of the Year 2025
          TravelTech Startup Fest, Tourism Innovation Summit 

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          Awarded by the World Travel & Tourism Council 

          Recognized at the TravelTech Startup Fest during the Tourism Innovation Summit 2025, TravelNet received the WTTC Award for Most Innovative Startup of the Year for redefining how tourism businesses grow together.

          Make Your Marketing Self-Fund Itself

          Turn your earned Credits into real marketing reach, OTAs can’t beat. Every action you take in the Alliance, every guest captured, every non-returner shared, grows your market equity

          Audience Access & Retargeting

          Use your Marketing Credits like a prepaid advertising balance, earned through your Alliance contributions. Each time you capture or share qualified travelers, your Marketing Equity grows.

          Featured Placements & Visibility Boosts

          Use your Credits to claim top visibility across the TravelNet ecosystem, in the Emotion-based Discovery feed, Destination pages, or Alliance partner campaigns.

          Push & Messaging Campaigns

          Send targeted push notifications and email journeys to high-fit travelers identified by TravelNet AI. 

          Make Your Marketing Self-Fund Itself

          Turn your earned Credits into real marketing reach, OTAs can’t beat. Every action you take in the Alliance, every guest captured, every non-returner shared, grows your market equity

          Audience Access & Retargeting

          Use your Marketing Credits like a prepaid advertising balance, earned through your Alliance contributions. Each time you capture or share qualified travelers, your Marketing Equity grows.

          Featured Placements & Visibility Boosts

          Use your Credits to claim top visibility across the TravelNet ecosystem, in the Emotion-based Discovery feed, Destination pages, or Alliance partner campaigns.

          Push & Messaging Campaigns

          Send targeted push notifications and email journeys to high-fit travelers identified by TravelNet AI. 

            Make Every Booking Fund the Next

            TravelNet turns your guests into renewable marketing reach,
            so each booking lowers the cost of the next one.

            Commission-Free Conversions

            The Alliance runs on first-party, consented data. You own every booking and keep every margin, no commissions, ad spend or middlemen.

            Measurable ROI Dashboard

            Track captured leads, inbound matches, and savings to compare to your OTA fees. Watch your Marketing Equity compound month by month and your CAC drop.

            Continuous Growth Cycle

            Each booking refreshes your Credits and expands your share of the Alliance. The longer you’re in, the stronger your direct channel gets.

            Make Every Booking Fund the Next

            TravelNet turns your guests into renewable marketing reach, so each booking lowers the cost of the next one.

            Commission-Free Conversions

            The Alliance runs on first-party, consented data. You own every booking and keep every margin, no commissions, ad spend or middlemen.

            Measurable ROI Dashboard

            Track captured leads, inbound matches, and savings to compare to your OTA fees. Watch your Marketing Equity compound month by month and your CAC drop.

            Continuous Growth Cycle

            Each booking refreshes your Credits and expands your share of the Alliance. The longer you’re in, the stronger your direct channel gets.

              Why join an Alliance

              Because the most profitable travel agencies don’t work alone, they grow through shared reach, shared loyalty, and shared data.

              +25 % Revenue Growth

              Star Alliance member airlines report up to 25 % higher annual revenue from shared routes, loyalty, and network connectivity.

              −76 % Acquisition Cost

              Marriott Bonvoy cut customer acquisition costs by 76 % through alliance-level data, loyalty integration, and cross-brand reach.

              60 % Direct Revenue Share

              Over 60 % of Marriott Bonvoy bookings now come directly through their own alliance ecosystem, not OTAs.

              +250 % Profit Lift

              Virtuoso tour-operator members report profit increases of up to 250 % after joining the global network and accessing shared clients.

              +34 % Higher Loyalty Spend

              Alliance travelers spend on average 34 % more per stay when their journey is connected across partners, airline, hotel, and experience.

              80 % Lower Marketing Waste

              Shared data eliminates duplicate targeting and ad overlap, cutting marketing waste by over 80 % versus isolated campaigns.

              1 Network, Unlimited Reach

              In travel, alliances turn competition into collaboration. Shared intent data delivers visibility a single brand could never buy alone.

              First-Party, Consent-Based Data

              You build and keep your own contact list. No algorithms, no auctions, just GDPR-clean, CRM-ready profiles.

              Zero Commission, Real Value

              Every booking through the Alliance goes direct to your engine. You keep 100 % of revenue, while the network funds your visibility.
                Join the Alliance
                Join a live event

                Join an Alliance
                That Pays You Back

                Every member adds value. Every member
                earns reach. Here is our pricing: 

                Travel Agencies

                What you get
                Pre-intent lead capture & Alliance Lead Gen Deals
                TravelNet AI & Emotion Tech Lead Matching
                Shared Lead Pool access
                Boutique (1-3 emp.)
                €600 /year
                Apply now
                Regional (4-10 emp.)
                €1,200 /year
                Apply now
                Enterprise (11+ emp.)
                €2,400 /year
                Apply now
                What you get
                Pre-intent lead capture & Alliance Lead Gen Deals
                TravelNet AI & Emotion Tech Lead Matching
                Shared Lead Pool access

                Everything included for Travel Agencies

                Lead generation & capture

                Pre-intent lead capture
                you appear to travelers before destination lock-in; you get qualified leads earlier and cheaper.

                Shared Lead Pool access

                you get a steady flow of matched leads from the Alliance, proportionate to your contribution.

                Access to Lead Generation Tools for Client Touchpoints

                Use included widgets to convert inquiries, quotes, and proposal requests into qualified, consented leads.

                TravelNet Pass for One Click Client Onboardig

                One-tap/scan capture for TravelNet Pass holders; perks unlock for your agency clients at trip start.

                Access to TravelNet Alliance Deals
                Automatically attached partner perks (eSIMs, Win Your Dream Trip Contest, activities, transport) to create “irresistible lead gen offers” at key moments.
                Destination Deal slot
                Keep one always-on stay+experience offer live to capture spontaneous demand.

                Lead Engine: Network Equity, Marketing Credits, Own List

                Network Equity (monthly reach you own)
                you earn monthly reach into qualified Alliance audiences based on the leads you contribute.
                Marketing Credits (spendable media)
                you earn credits with every contributed lead and use them to fund sends and placements.
                Own email list (any-time sends)
                you grow a first-party list you can email anytime, independent of the pool.
                Lead Exchange (keep yours, trade for matches)

                You keep every client lead you generate and trade unmatched ones for travelers with a clear intent to book your type of packages or destinations.

                Consent-first sharing
                you receive only consented fields; you stay GDPR-clean without extra legal work.

                Direct booking & sales tools

                (Soon) Emotion Tech Matching Suite

                Adapt your website, emails, and proposals to align with traveler emotional intent.

                Travel Personality Categorisation Tools

                Understand your clients travel personality and design better-targeted packages.

                (Soon) TravelNet powered Proposal Builder

                Create branded digital proposals and package collections, powered by TravelNet.

                Nurture & campaigns

                TravelNet AI Matching

                run emotional-intent-aware emails/messages to TravelNet AI matched Users that move them to book direct.
                (Soon) Creator Marketplace
                launch performance campaigns with vetted and matched creators while you pay for outcomes, not vanity.
                TravelNet Communication Suite
                Use our direct messaging communication suite to communicate with b2b partners or join user generated groups to engage with the community 

                Data & integrations

                (Soon) First-party profile graph

                you see consent, preferences, current emotional guest matches, and engagement in one place.
                (Soon) Preferred Supplier Showcase 
                display your chosen cruise, tour, or DMC partners within your TravelNet profile.

                TravelNet ID (SSO)

                your team has one secure login across all TravelNet tools.

                Control, team & support

                Appearance optimizer

                you tune when/how you surface based on emotion and keyword analysis.

                TravelNet Connect (team access)

                get your team access to the best networking app for the travel industry

                Priority onboarding

                you get high-touch support through setup and personalisation opportunities

                Trusted by global travel brands

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