Global Alliance for Hotels & Resorts

Build direct demand with the power of the whole travel industry

TravelNet connects hotels and resorts to a shared lead network built across every vertical of travel. Every guest you welcome fuels collective marketing reach across the Alliance. You capture consented leads, trade likely non-returners for inbound travelers planning your area, and grow direct demand through the strength of the entire travel ecosystem.

TravelNet links hotels, resorts and STR's to a shared lead network across every travel vertical. Each guest you welcome expands collective reach. 

Join the Alliance
Join a live event

Global Alliance for Hotels & Resorts

Build direct demand with the power of the whole travel industry

TravelNet links hotels, resorts and STR's to a shared lead network across every travel vertical. Each guest you welcome expands collective reach. Capture consented leads. Turn guests who will not return into inbound travelers planning your area and grow direct demand with the strength of an Alliance.

Join a live event
Join the Alliance

Trusted by global travel brands

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The future of your hotel is collective

Hotels get stronger when we grow together. Share reach instead of buying it back.

Data you own, not rent

The Alliance runs on first party, consented data. You keep full control of every guest you capture. No algorithms resell your audience.

One traveler, shared opportunity

A traveler one member meets can become a guest for another. When airlines, hotels, and attractions collaborate through the Alliance, each stay helps fuel demand for all.

Smarter marketing, lower cost

Stop paying to reach the same guest. Reach compounds as leads circulate across the Alliance. Credits refresh each month and your acquisition cost goes down.

The future of your hotel is collective

Hotels get stronger when we grow together. Share reach instead of buying it back.
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Data you own, not rent

The Alliance runs on first party, consented data. You keep full control of every guest you capture. No algorithms resell your audience.

One traveler, shared opportunity

A traveler one member meets can become a guest for another. When airlines, hotels, and attractions collaborate through the Alliance, each stay helps fuel demand for all.

Smarter marketing, lower cost

Stop paying to reach the same guest. Reach compounds as leads circulate across the Alliance. Credits refresh each month and your acquisition cost goes down.

    Our Reviews

    What Alliance Members say

    Our Reviews

    What Alliance Members say

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    TravelNet has built incredible tools that finally make my clients’ budgets truly worthwhile!

    Eddy Brosse 
    Hospitality Consultant 
    President Skål International Thailand

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    TravelNet is the first platform that truly understands hospitality  it’s about people, feelings, and relationships.

    Liz Tapiwa 
    General Manager Hilton Garden Inn Nairobi 
    Past President Skål International Nairobi

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    I have great faith in this community-centric approach, and I'm certain it will shape the future of travel marketing.

    Hans Rood 
    Cruise Expert 
    CEO Transcend Cruises

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    This is the most innovative platform and approach I’ve seen in years. It’s redefining how our industry creates real value.

    Johan Van Schalkwyk 
    Proud Tourism and Destination Professional
    Commercial Officer Aquila Collection

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    TravelNet is addressing real challenges in our industry, and it will bring great visibility and success to everyone who uses it.

    Lars Von Der Wettern 
    Hospitality Consultant 
    CEO Singular Places

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    After 30 years in hospitality, I rarely come across something that truly changes the game. TravelNet did.

    Andres O. Hayes 
    CEO Airtifae Group 
    President Elect Skål International 2026

      Turn one time guests into new direct bookings

      You already meet the travelers everyone else is chasing. The Alliance helps you capture and keep them across every touchpoint.
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      Capture at every moment

      Turn Wi Fi login, key card sleeves, welcome screens, and check in QR into lead capture. Guests sign in once. You get verified, consented contacts.

      Instant guest perks

      Offer TravelNet Alliance perks like free eSIM data, attraction passes, and destination deals at no cost to you. Guests get more. You gain opt ins.

      Plug and play integration

      No PMS change. No IT project. Plug TravelNet into your check in flow, Wi Fi, or digital touchpoints in minutes. Live in days. Compliant from minute one.
      See All Our Technologies

      Turn one time guests into new direct bookings

      You already meet the travelers everyone else is chasing. The Alliance helps you capture and keep them across every touchpoint.
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      Capture at every moment

      Your Wi-Fi login, key card sleeve, welcome screen, or check-in QR, each becomes a lead generator. Guests sign in once and you gain verified, consented contacts.

      Instant guest perks

      Offer TravelNet Alliance perks like free eSIM data, attraction passes, and destination deals at no cost to you. Guests get more. You gain opt ins.

      Plug and play integration

      No PMS change. No IT project. Plug TravelNet into your check in flow, Wi Fi, or digital touchpoints in minutes. Live in days. Compliant from minute one.
        See All Our Technologies

        Grow further by growing direct bookings together

        When 80 percent of guests do not return, TravelNet keeps that value alive. When hotels, destinations, and experiences share reach, each stay funds the next booking across the Alliance.

        Turn non returners into reach

        Share consented profiles of guests unlikely to return. TravelNet adds them to the Alliance pool, anonymized and permissioned. 

        Earn Marketing Credits and Equity

        Every consented lead you add grows Marketing Equity and refills Credits. Credits pay for placements, targeting, and reach across the Alliance, not media. 

        Access matched travelers early

        TravelNet AI reads intent signals across the network and highlights you high fit travelers planning your area before OTAs. Spend Credits to reach them while lowering your CAC.

        Grow further by growing direct bookings together

        When 80 percent of guests do not return, TravelNet keeps that value alive. When hotels, destinations, and experiences share reach, each stay funds the next booking across the Alliance.

        Turn non returners into reach

        Share consented profiles of guests unlikely to return. TravelNet adds them to the Alliance pool, anonymized and permissioned. 

        Earn Marketing Credits and Equity

        Every consented lead you add grows Marketing Equity and refills Credits. Credits pay for placements, targeting, and reach across the Alliance, not media. 

        Access matched travelers early

        TravelNet AI reads intent signals across the network and highlights you high fit travelers planning your area before OTAs. Spend Credits to reach them which lowers your CAC and raises direct share.
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          Recognized by the World Travel & Tourism Council

          WTTC Most Innovative Startup of the Year 2025
          TravelTech Startup Fest, Tourism Innovation Summit 

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          Awarded by the World Travel & Tourism Council 

          Recognized at the TravelTech Startup Fest during the Tourism Innovation Summit 2025, TravelNet received the WTTC Award for Most Innovative Startup of the Year for redefining how tourism businesses grow together.

          Turn Credits into booked stays

          Every guest you capture and share grows Marketing Equity. Spend Credits on reach and placements that drive direct bookings.

          Audience access and retargeting

          Credits work like prepaid media you earn through Alliance contributions. E.g. Share 1 qualified lead, get 1 email send to new, consented Alliance audiences. Each added lead grows your Marketing Equity.

          Featured placements and visibility

          Spend Credits for top positions in Emotion based Discovery, Destination pages, and partner campaigns. No media fees. No commissions.

          Push and messaging campaigns

          Send targeted push and email to high fit travelers flagged by TravelNet AI. Reach before search and pay less than OTA commissions.

          Turn Credits into
          booked stays

          Every guest you capture and share grows Marketing Equity. Spend Credits on reach and placements that drive direct bookings.

          Audience access and retargeting

          Credits work like prepaid media you earn through Alliance contributions. E.g. Share 1 qualified lead, get 1 email send to new, consented Alliance audiences. Each added lead grows your Marketing Equity.

          Featured placements and visibility

          Spend Credits for top positions in Emotion based Discovery, Destination pages, and partner campaigns. No media fees. No commissions.

          Push and messaging campaigns

          Send targeted push and email to high fit travelers flagged by TravelNet AI. Reach before search and pay less than OTA commissions.

            Make every booking fund the next

            TravelNet turns your current guests into earned reach. Each booking adds consented leads, turns them into Credits, and makes the next direct booking costs less.

            Commission free direct bookings

            Pay zero commission on Alliance matches. You keep first party, consented data. No resale and lower cost per booking than OTA fees.

            ROI you can track

            Track everything from leads captured, inbound matches, credits spent, and your marketing equity. View your CAC, direct share, and monthly payback in one dashboard.

            Growth that compounds each month

            Each booking refreshes Credits and grows your share of Alliance audiences. Spend Credits on placements and targeting that drive the next direct booking.

            Make every booking
             fund the next

            TravelNet turns your current guests into earned reach. Each booking adds consented leads, turns them into Credits, and makes the next direct booking costs less.

            Commission free direct bookings

            Pay zero commission on Alliance matches. You keep first party, consented data. No resale and lower cost per booking than OTA fees.

            ROI you can track

            Track everything from leads captured, inbound matches, credits spent, and your marketing equity. View your CAC, direct share, and monthly payback in one dashboard.

            Growth that compounds each month

            Each booking refreshes Credits and grows your share of Alliance audiences. Spend Credits on placements and targeting that drive the next direct booking.

              Why join an Alliance

              Because the most profitable hotels don’t work alone, they grow through shared reach, shared loyalty, and shared data.

              +25 % Revenue Growth

              Star Alliance member airlines report up to 25 % higher annual revenue from shared routes, loyalty, and network connectivity.

              −76 % Acquisition Cost

              Marriott Bonvoy cut customer acquisition costs by 76 % through alliance-level data, loyalty integration, and cross-brand reach.

              60 % Direct Revenue Share

              Over 60 % of Marriott Bonvoy bookings now come directly through their own alliance ecosystem, not OTAs.

              +250 % Profit Lift

              Virtuoso tour-operator members report profit increases of up to 250 % after joining the global network and accessing shared clients.

              +34 % Higher Loyalty Spend

              Alliance travelers spend on average 34 % more per stay when their journey is connected across partners, airline, hotel, and experience.

              80 % Lower Marketing Waste

              Shared data eliminates duplicate targeting and ad overlap, cutting marketing waste by over 80 % versus isolated campaigns.

              1 Network, Unlimited Reach

              In travel, alliances turn competition into collaboration. Shared intent data delivers visibility a single brand could never buy alone.

              First-Party, Consent-Based Data

              You build and keep your own contact list. No algorithms, no auctions, just GDPR-clean, CRM-ready profiles.

              Zero Commission, Real Value

              Every booking through the Alliance goes direct to your engine. You keep 100 % of revenue, while the network funds your visibility.
                Join the Alliance
                Join a live event

                Join an Alliance
                that pays you back

                Every member adds value. Every member
                earns reach. Here is our pricing: 

                Hotels & Resorts

                What you get
                Pre-intent lead capture
                Emotion Tech Matching
                Shared Lead Pool access
                Digital Check-In & TravelNet Pass Check-In
                TravelNet AI Lead Matching
                Alliance Lead-Gen Deals
                1-50 Rooms
                €600 /year
                Apply now
                51-100 Rooms
                €1800 /year
                Apply now
                101-250 Rooms
                €3600 /year
                Apply now
                251-500 Rooms
                €4900 /year
                Apply now
                500+ Rooms
                €7500 /year
                Apply now
                What you get
                Pre-intent lead capture
                Emotion Tech Matching
                Shared Lead Pool access
                Digital Check-In & TravelNet Pass Check-In
                TravelNet AI Lead Matching
                Alliance Lead-Gen Deals

                Everything included for Accommodations

                Lead generation & capture

                Pre-intent lead capture
                you appear to travelers before destination lock-in; you get qualified leads earlier and cheaper.

                Shared Lead Pool access

                you get a steady flow of matched leads from the Alliance, proportionate to your contribution.
                Access to Lead generation Tool such as the Digital Check-In widget
                Use our included widgets and convert arrivals, bar/spa traffic, and event guests into consented leads. 
                TravelNet Pass Instant Check-In
                One-tap/Scan capture and Check-In for TravelNet Pass holders; perks unlock on arrival.
                Access to TravelNet Alliance Deals
                Automatically attached partner perks (eSIMs, Win Your Dream Trip Contest, activities, transport) to create “irresistible lead gen offers” at key moments.
                Destination Deal slot
                Keep one always-on stay+experience offer live to capture spontaneous demand.

                Lead Engine: Network Equity, Marketing Credits, Own List

                Network Equity (monthly reach you own)
                you earn monthly reach into qualified Alliance audiences based on the leads you contribute.
                Marketing Credits (spendable media)
                you earn credits with every contributed lead and use them to fund sends and placements.
                Own email list (any-time sends)
                you grow a first-party list you can email anytime, independent of the pool.
                Lead Exchange (keep yours, trade for matches)
                you keep every local lead and trade non-returners for travelers with a clear intent to visit you, your region or a nearby experience.
                Consent-first sharing
                you receive only consented fields; you stay GDPR-clean without extra legal work.

                Direct booking & conversion

                Direct link override
                we replace OTA paths with your direct booking links across all placements.
                Experience-first landing blocks
                Attach yourself to nearby experiences and convert interested users to your guests.
                Offer & upsell builder
                you bundle room + activity/spa/transfer to increase value while protecting rate parity.

                Nurture & campaigns

                TravelNet AI Matching

                run emotional-intent-aware emails/messages to TravelNet AI matched Users that move them to book direct.
                (Soon) Creator Marketplace
                launch performance campaigns with vetted and matched creators while you pay for outcomes, not vanity.
                TravelNet Communication Suite
                Use our direct messaging communication suite to communicate with b2b partners or join user generated groups to engage with the community 

                Data & integrations

                (Soon) First-party profile graph

                you see consent, preferences, current emotional guest matches, and engagement in one place.

                CRM/PMS sync (no swap):

                you push profiles and intents easy via copy&paste to your systems, no PMS change. Direct Bookings are driven directly to your own internal booking engine.

                TravelNet ID (SSO)

                your team has one secure login across all TravelNet tools.

                Control, team & support

                Appearance optimizer

                you tune when/how you surface based on emotion and keyword analysis.

                TravelNet Connect (team access)

                get your team access to the best networking app for the travel industry

                Priority onboarding

                you get high-touch support through setup and personalisation opportunities

                Trusted by global travel brands

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                Any Questions?

                See all FAQs